Research and Markets: United Kingdom Cider Market Insights 2012: Flavored Ciders Were Led By Two Swedish Brands That Are Helping To Drive the Market Growth In 2012

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/cfvs69/united_kingdom) has announced the addition of Canadean Ltd's new report "United Kingdom Cider Market Insights 2012" to their offering.

The UK has a long tradition of cider consumption but historically this has been restricted to certain regions; the West Country and the North East where consumers enjoy a sweeter cider. Today, cider is reaching out to new parts of the UK and this is helping to sustain category growth. The category saw a 1% increase in 2011. However, if you discount the flavored cider figures, then the apple and pear ciders (perry) have actually seen a very small decline for the year.

Key Highlights

The vogue segment today is flavored cider, it is drawing drinkers from other alcoholic categories into the cider arena. Kopparberg and Rekorderlig have been instrumental in developing this segment but as with pear ciders, the big packaged players have also been attracted into the category.

Many were surprised by the decision of A-BInbev UK to introduce a cider under the Stella Artois umbrella but the brand performed strongly. The brand had an inevitable spike in sales at the beginning but has since proved that it has put down roots, and brought new drinkers into the category.

Glass was the main winner in terms of packaging, with Ardagh glass reporting that its glass cider production, in units, grew from a small initial base by as much as 88%. This will have been further helped by the jump in glass imports due to Kopparberg and Rekorderlig.

The fact that it is the higher end ciders that are performing so strongly has meant that, while volume may only be edging forward, value is rising significantly.

Magners is reported to be back in value growth for the first time in five years: this year's volume growth did not come by sacrificing value. The brand continues to be innovative and has made considerable gains in the draught market.

Companies Mentioned:

- ASTON MANOR BREWERY

- C&C GROUP PLC

- HEINEKEN UK(HP BULMER)

- Aspalls, Brothers Drinks Co Ltd

- Merrydown (SHS)

- Kopparbergs Cider

- Thatchers Cider Co

- H Weston and Sons Ltd

For more information visit http://www.researchandmarkets.com/research/cfvs69/united_kingdom

Source: Canadean Ltd

Research and Markets
Laura Wood, Senior Manager.
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Sector: Beverage

Source: Research and Markets