iFred and Yellow Rick Road Productions Join Forces to Eradicate the Stigma of Depression Through New Rick Springfield Movie "An Affair of the Heart"

WASHINGTON, Oct. 8, 2012 (GLOBE NEWSWIRE) -- AN AFFAIR OF THE HEART, a portrait of pop rock icon Rick Springfield and the fans who love him, opens Wednesday, October 10 for an exclusive engagement at the IFC Center—with Mr. Springfield himself appearing in person at evening shows on Wednesday, October 10 and Thursday, October 11. IFRED, International Foundation for Research and Education on Depression, is a key partner in this new project and emphasizes that depression is treatable and that with celebrities like Rick Springfield speaking openly about the disease, it helps eradicate stigma, the number one reason people do not seek treatment. iFred commends Mr. Springfield's open and honest discussion about his history with depression, and hopes to shine a positive light on the disease by sharing information with his fans about the importance of getting screening, support, and finding hope.

Rick Springfield is a Grammy® award-winning musician, songwriter, actor and best-selling author. To date, he has sold over 25 million records with a whopping 17 Top 40 hits. He has performed for millions of devoted fans over the last three decades and continues to play around 80 shows a year. Attracting new fans wherever he goes with his unique brand of audience interaction, unstoppable energy, and unforgettable songs, Rick Springfield is a part of the soundtrack to many lives. His memoir titled "Late, Late at Night" instantly became a New York Times Best-Seller in 2010. On October 9, Springfield has more to say with his latest Universal Music Enterprises release, Songs for the End of the World.

Director/producer of the film, Sylvia Caminer, is an Emmy® Award-winning filmmaker, with extensive credits in film and television. Over the past fifteen years she has filmed on five continents, directing and producing hit series for Discovery/Travel Channel, shows for TLC, WE, and Lifetime, and four narrative features. AN AFFAIR OF THE HEART is her second documentary feature. The film is also executive produced/produced by Melanie Lentz-Janney, a veteran marketing and communications executive and decades-long Springfield fan.

iFred is a 501(c)(3) organization whose primary purpose in to reduce and eventually eradicate the stigma associated with depression. Depression is treatable, yet fewer than 25 percent of those experiencing a major depressive episode receive treatment, primarily due to the stigma and negative perception of depression. By "shining a positive light" on depression, iFred seeks to positively "rebrand" and "reposition" with the sunflower, the color yellow, and the focus on Hope, to secure that someday 100 percent of depression patients are willing and able to get the help they need.

Rick Springfield in Person at IFC Center
6:45pm on Wed, Oct 10 for press line & appearances at 7:15/9:45pm screenings
& Thurs, Oct 11 appearances at 7:15/9:45pm screenings

Rick Springfield will be available for interviews in New York Oct. 8-11.
The filmmakers are available for interviews in New York Oct. 7-12.
Tom Dean, iFred President, is available for interviews in New York Oct 9-11.

5:45pm CD signing with Rick Springfield on Wed, Oct 10 at IFC Center

USA, 93 min. Not rated. A Films Transit International release.

To request an interview with Rick Springfield, the filmmakers and info on the IFC Center,
contact Harris Dew at 212 924-6789 or hdew@ifccenter.com
or Melanie Lentz-Janney at 321-945-4208 melanie@doverwood.com

To request an interview or information regarding iFred,
Contact Lindsey Mask at 202.680.4417 or press@ifred.org.

IFC Center, 323 Avenue of the Americas at West 3rd Street, box office: 212 924-7771.
For showtimes, advance tickets and more information, visit www.ifccenter.com.

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@ifredorg || @fieldforhope


Source: iFred Newsroom