AdvanIDe Expands Technical Support Operations in India

company logo

SINGAPORE, Oct. 8, 2012 (GLOBE NEWSWIRE) -- AdvanIDe, the leading independent provider of semiconductors for the smart card and RFID industry, today announced it has expanded its technical support operations serving customers in Europe, Africa and Asia Pacific. The company has moved its field application engineering (FAE) to larger offices in Mumbai, India, where they can offer visiting customers easier airport access and also scale AdvanIDe's support offering, as needed, to support growing demand for its services.

"We continue to implement ongoing improvements to our already highly responsive support infrastructure, worldwide," said Holger Winterhalter, head of line management and FAE support for AdvanIDe worldwide. "Creating this larger technical support center of excellence in Mumbai enables us to provide our rapidly growing customer base with the best possible service and support, both today and as requirements grow."

The newly expanded AdvanIDe technical support center now occupies twice the space of its previous facility, and features the latest product development toolkits and test equipment. The operation is structured to provide round-the-clock support, including 24-hour response to all inquiries and 12-hour resolution of any known issue. The new facility also delivers a wide variety of product evaluation and certification services to AdvanIDe customers, and houses back-office administration personnel for the operation, as well. Additionally, AdvanIDe has moved its regional sales team to the new, larger offices in Mumbai.

"This is an ideal location for serving our growing customer base across these strategically important geographic market segments," said Rajesh Tawde, AdvanIDe's sales director for India, Middle East and Africa. "Combining our sales and technical support teams in Mumbai will enhance our performance and responsiveness at every level of the customer relationship."

AdvanIDe's technical support center is located at 004-A, Western Edge – II, Western Express Highway, Borivali East, Mumbai 400 066, India. For more information please contact or

About AdvanIDe

AdvanIDe - Advanced ID Electronics - is one of the leading silicon distributors focused on components for RFID transponders, chip cards and RFID readers and terminals. AdvanIDe has developed an optimized semiconductor supply chain that enables the company to guarantee manufacturers of smart cards, RFID transponders and readers the most efficient access to the latest semiconductors. AdvanIDe is an ASSA ABLOY Group brand. ASSA ABLOY is the global leader in door opening solutions, dedicated to satisfying end-user needs for security, safety and convenience.

The AdvanIDe company logo is available at:

CONTACT: AdvanIDe Media Contact: Magnet PR Group Donna St. Jean Conti, APR +1 949-290-0622 or AdvanIDe Contact: June Lum, Administrator +65 67380030

Source: AdvanIDe