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Dry Direct: Discreet Home Delivery Service for People Managing Incontinence

MONTCLAIR, N.J., Oct. 8, 2012 /PRNewswire-iReach/ -- Parentgiving ( today announced the launch of Dry Direct, a new home delivery service for people coping with incontinence, with a national radio campaign highlighting its convenience, discretion and free shipping.

While 25 million Americans are affected by incontinence and some manufacturers have gone mainstream with their marketing efforts, incontinence is still a condition that frequently causes embarrassment. Shopping for incontinence supplies is uncomfortable for many people, and it can be difficult to find good products, with supermarkets and drugstores stocking a limited number of brands and styles.

As a subscription service with discreet delivery and a wide variety of choices, Dry Direct is improving the experience, making buying needed personal products private and convenient—and eliminating the possibility of running out of supplies because you forget to go to the store. You can order the brands you are already relying on or explore new products that better serve your needs — from well-known brands like Depend and Attends to innovative premium brands like Tranquility, TENA, Unique Wellness, and FitRight.

"Dry Direct solves multiple problems for people," states Keith Maddox, CEO of Parentigiving. "Eliminating the inconvenience and embarrassment of having to go to the local store is an obvious one. Another biggie is the limited choice you will find at the local grocery store. We offer most of the same brands, but we also carry many premium products. Too many shoppers are focused solely on price and don't realize that less expensive is also usually less comfortable and less absorbent. That means you'll need to change the brief more frequently or skin problems will develop, which leads to other significant health care issues and costs."

A hallmark of Dry Direct is its customer service. "Just tell us what you need, and how often to deliver it," explains Nicky Silverstein, head of customer service. "We deliver your supplies on a predetermined schedule of your choice so that you never have to worry about running out again. No more emergency trips to the store! Because we deal in large volumes, we are generally able to also offer lower prices than the local store, and the delivery is always free." Nicky and her team of customer service representatives help callers navigate product choices and are available at 1-800-4000-DRY Monday-Thursday, from 9am to 7pm and until 5pm on Fridays. Other benefits of the program are free delivery, large selection, low prices and the customer's ability to cancel or change an order at any time.

"Some seniors are online, but the reality is that most seniors are still largely not shopping on the internet for personal care products," says Maddox. "Our research tells us that seniors can be better reached through traditional advertising—TV, print and radio – than most other demographics. For a small company like ours, radio is the most cost effective way to get the message out about our new service."

Parentgiving's mission is to help people better care for seniors, through a wealth of free eldercare information, and its online caregiving store. The Parentgiving store offers thousands of home health and medical products for seniors that can be ordered by phone or online, and shipped fast right to the home.

Tech savvy seniors and elder caregivers can access Dry Direct's website,, which will expand by the end of the year to allow for online enrollment and account management, including editing or cancelling the subscription at any time.

For further information about Dry Direct or Parentgiving, please contact Keith Maddox at 973-521-5603 or

Media Contact: Keith Maddox,, 973-521-5603,

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