San Francisco, Oct. 9, 2012 (GLOBE NEWSWIRE) -- UpStream Software, an analytics Software as a Service (SaaS) company specializing in revenue attribution and customer targeting, today announced that its customer, Neiman Marcus, was named winner of the "Cross-Channel Innovation" award at the 9th Annual RIS Fusion Awards. The award was honored for the luxury retailer's innovation on revenue attribution.
"We are excited to collaborate with Neiman Marcus to develop cutting-edge technology that is truly innovative and changes how marketers attribute spend and target customers," said Brandon Mason, CTO, UpStream. "This award recognizes Neiman Marcus for their accomplishments as a leader in using technology and big data analytics to create a more customer-centric experience."
The annual RIS News Fusion Awards were announced at the 2012 Cross-Channel Retail Executive Summit at the Westin in San Antonio, Texas, from Oct. 3-5. Winners were selected by a seven-member panel of judges made up of RIS News editors, a Wall Street analyst, a consultant and an ex-CIO of a major retailer. The award recognizes leading retailers who have successfully fused technology solutions with cross-channel business strategies. Winners are honored for achieving outstanding business results and noteworthy IT accomplishments.
UpStream Software (http://www.upstreamsoftware.com/) is a San Francisco start-up that provides actionable marketing intelligence solutions to multi-channel retailers. UpStream's technology taps into a retailer's big data to create a holistic view of each customer's online and offline activity. Retailers use the cloud-based software to understand their actual ROI for each marketing treatment, and how to optimize going forward.
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CONTACT: Traci Chu 415.392.3555 tchu [at] upstreamsoftware [dot] com