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Backbase Positioned in Visionary Quadrant of Magic Quadrant for Horizontal Portals, 2012

NEW YORK, October 9, 2012 /PRNewswire/ --

Backbase today announced it has improved its position in the Gartner Visionary Quadrant for Horizontal Portals, 2012. The evaluation criteria for a vendor's ability to execute included product/service, overall viability, sales execution/pricing, market responsiveness and track record, marketing execution, customer experience and operations. Criteria for completeness of vision included market understanding, marketing strategy, sales strategy, offering/product strategy, business model, vertical/industry strategy, innovation and geographic strategy.

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According to Gartner, "Visionaries in this year's Magic Quadrant demonstrate a firm grasp of emerging customer needs and potential impact of new technologies."

"Backbase made huge progress at both product and organization level," said Jouk Pleiter, CEO & Co-Founder of Backbase. "We are happy to see that Gartner is recognizing the hard work we have done and the progress we have made. From here we will continue to make our customers successful, and expand our product strength in the areas of Customer Experience Management, cross-device mobile delivery, closed loop marketing and above all: fast time to market."

Backbase - http://www.backbase.com - is one of the first portal-less portal vendors, with a strong focus on user experience and delivering a lean portal. Backbase Portal helps organizations to upgrade their online channel to meet customers' web 2.0 expectations. It does this by providing a new user experience layer on top of underlying IT infrastructure and systems. Backbase provides one platform that can be used across multiple channels (online, call center, branch) and devices (regular browser, tablets and smartphones).

Unlike traditional IT portal vendors, Backbase - http://www.backbase.com - has created a modern, business-driven solution that makes portal management easy for e-business professionals. Backbase Portal Manager enables you to change your portal on the fly, whenever and however you want it. Within the page editor you can create pages, add functionality (widgets/mini apps), update content and forms, and target customer segments or individual users with personalized promotions.

All changes to the portal can be directly published or deployed to either a staging or live production environment. Backbase Portal's business focus means faster time-to-market for changes and more flexibility to optimize online channels.

SOURCE Backbase