NEW YORK, Oct. 9, 2012 /PRNewswire/ -- Motive Television PLC (AIM: MTV.LN), the London-based television software and services company, through its subsidiary, Motive Television Inc. with offices in New York, announced today the launch of its TV Anytime Anywhere™ platform for cable in the United States. The platform delivers on-demand video and live TV to set-top-boxes and multiple mobile devices using the cable operators' existing infrastructure. The patented software also increases efficiency and reduces network capacity requirements and content delivery network ("CDN") costs by providing a "One-to-Many" device distribution solution.
With Motive's TV Anytime Anywhere™ platform there is no need for costly CDN infrastructure to provide mass entertainment VOD. A cable operator can now deliver the most popular VOD titles by downloading them into already-deployed set top boxes. Motive Television's platform can then stream or download content from the set-top-box into portable devices such as iPads, tablets, and smartphones. The viewer enjoys HD and 3D video with no frustrating buffering interruptions, while the operator benefits from significant bandwidth usage savings. Motive Television's platform can integrate social networks such as Facebook and Twitter into the portable viewing experience and works with any digital rights management and/or conditional access system the operator selects.
Coming off of successful deployments with pay TV operators and broadcasters in Europe, Motive Television is now offering its "add-on" software-based VOD solution to the US cable market.
"Nearly three years ago we launched our software solution with broadcaster Mediaset in Italy, who has consistently delivered 40-50 SVOD movies per month, including HD and 3D films. Since then we have continued to establish Motive Television as a leader in providing efficient on-demand programming solutions to pay television operators," said Gianluca Ferremi, VP Sales and Marketing for Motive Television.
"We have responded to U.S. marketplace demand for watching what you want, when you want, where you want on any device by creating a custom services platform that leverages existing network assets. This allows cable operators to reduce the distribution cost per movie versus alternative methods, therefore improving the contribution to the bottom line of each viewed title. In addition, our video platform enables operators to benefit from VOD, SVOD and TV Everywhere at a low-cost entry point and as a way for them to compete with the likes of Netflix, Redbox and other OTT providers by being able to technically and financially scale their offer to mass audiences," continued Ferremi.
"Pay TV operators are quickly learning that when demand rises the cost of bandwidth rises," he said. "With our 'One-to-Many' content distribution technology, we optimize the delivery platform and in turn keep those costs down while delivering a superior customer experience."
Motive Television executives will be attending the Society of Cable Telecommunications Engineers (SCTE) Cable-Tec Expo October 17-19, 2012 in Orlando.
Notes to Editors
Motive Television provides software and services to the global television industry, enabling Television Anytime Anywhere™. Motive's patented and proprietary technology platform responds to the heightened viewer demand for watching what they want, when they want, on whatever device they want; and is driven by the mandatory switchover from analogue to digital broadcasting as mandated by the International Telecommunication Union.
Motive Television provides broadcasters and pay television operators with enabling technology that provides opportunities to deliver highly-valued services to viewers that generate additional income and retain existing subscribers, comprising:
Television Anytime. A technology platform that enables digital broadcasters and pay television operators to offer enhanced broadcasting services with or without the need for an Internet connection. These services, include, among others, Video-on-Demand, Catch-Up TV, Virtual Channels, Sneak Preview TV, and Targeted Advertising. Television Anytime is currently in commercial operation in Europe both in digital terrestrial (DTT) and soon in satellite (DTH) environments. Patented in Spain and patent pending in the EU.
Television Anywhere. An advanced multi-screen multi-channel technology that allows a viewer to control and watch all the content received by or recorded in their main home television equipment on any computer, mobile phone, iPad or any other Internet connected device. Television Anywhere is software-based and can be updated via software upgrades on existing STB. US patent pending.
Motive's content division is:
Motive Television Limited, a Dublin-based award-winning independent production company that produces factual programmes for Irish broadcasters. It specializes in live sports production and sports documentaries and also produces factual and entertainment series.
Motive Television was founded in London in 2005 and its shares are quoted on the London Stock Exchange (AIM).
Motive Television plc
Michael Pilsworth, Chairman
Leonard M Fertig, CEO
T: +44 20 7025 8425
Motive Television Inc.
David Woodman, MD The Americas
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Chris Plunkett / Mike Smargiassi
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SOURCE Motive Television