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Idomoo Selected as ad:tech New York Startup Spotlight Finalist

Momentum builds for global pioneer in customer communication via personalized video

RA’ANANA, Israel--(BUSINESS WIRE)-- Idomoo announced today it has been selected as a finalist to appear in the ad:tech Startup Spotlight Series in New York, November 7-8, 2012. Idomoo is one of only four finalists competing in the Target Social Video & TV Challenge - a hunt for platforms and services that help marketers fully leverage social channels to create, syndicate and promote their video content across a variety of devices, including tablets, phones and connected TVs.

The selection as an ad:tech Startup Spotlight finalist is another milestone for the company, which is changing the way brands engage with customers. The company’s new website show-cases Idomoo’s growing gallery of cinematic-quality personalized videos. These videos are helping companies across the US, Europe and the Middle East to engage personally with millions of customers to measurably improve customer satisfaction, sales, retention and loyalty.

“Our steadily growing customer base, steady stream of analyst interest, and now this prestigious ad:tech finalist nomination, are welcome recognition of the market shift from mass communication to personalized customer engagement,” said Danny Kalish, Co-founder & CTO of Idomoo. “We are proud to lead this personalized video phenomenon with unique technology and stunning creative content that finally enables large companies to engage each and every customer with high-impact, personal and relevant communication.”

“Idomoo's customers claim some remarkable results, and it is easy to see why people would be so engaged when video can be personalized to this level,” said Brent Kelly, Vice President and Principal Analyst of Constellation Research, in a recent No Jitter article. He goes on to say, “Personalized video through video-as-a-service is a new and compelling way to increase customer engagement and interaction while lowering customer service costs--objectives many organizations wish to achieve in this age of information and advertising fatigue.”

Harel (insurance), UPC (telecom), Steimatzky (retail), Halebop (mobile) and Vitals.com (medical) are sample client videos from the new Idomoo website that demonstrate how Idomoo personalized video solutions far exceed traditional customer communication.

About Idomoo Ltd.

Idomoo is changing the way companies interact and communicate with prospects and customers through mass-produced personalized video. The Idomoo VaaSTM platform integrates customer data from standard CRM systems or databases into millions of automatically generated, yet seemingly tailor-made, high-quality, professional video clips. Idomoo was developed by an experienced team of multimedia, customer service, advertising and retail innovators. Established in 2008, Idomoo has automatically created millions of broadcast-quality videos delivering personalized customer support, upgrade offers, plan extension engagement, loyalty plan communication, personalized corporate greetings and more for customer-focused companies worldwide.

Idomoo is a private company headquartered in Ra’anana, Israel. For examples of Idomoo videos, please visit the Idomoo website: www.idomoo.com.

Rainier Communications
Suzanne Moran, 508-475-0025 x118
Mobile: 617-515-8005
smoran@rainierco.com
Twitter @suzannem

Source: Idomoo Ltd.