-- Online retailers have no time to waste in getting ready for the 2012 holiday season for mobile channels; Keynote to demo at MobileCon its DeviceAnywhere platform for mobile testing for native, mobile web and hybrid apps
-- According to IBM mobile sales as percentage of total sales more than doubled in one year
***Media and analysts are encouraged and welcome to receive a briefing and demo of the DeviceAnywhere mobile testing platform from Keynote at Booth #701***
SAN DIEGO--(BUSINESS WIRE)-- MobileCon by CTIA Wireless – Keynote® (NASDAQ: KEYN), the global leader in mobile and web cloud testing & monitoring, today announced that it is helping retailers get ready for the coming mobile holiday shopping season with a free offer for mobile testing on its DeviceAnywhere platform. As smartphones and tablets become ever more central to consumers and businesses, many companies -- including many large retailers -- are still leaving themselves much exposed through a lack of proper mobile testing.
45% of American adults now own smartphones , spurring a fundamental shift in browsing and buying habits in an increasingly three-screen world (desktops, smartphones, and tablets). Retailers, in particular, have no time to waste to prepare for this coming holiday shopping season, which will be the biggest test yet for retailers using mobile channels as a serious source of online business. Mobile is expected to be responsible for over 20% of retail site visits during the 2012 holiday season . The mobile retail channel is currently the fastest-growing form of mobile commerce, which will experience a quadrupling of current 2012 revenues, accounting for approximately $25 billion by 2017 .
Despite this fundamental shift toward mobile in a three screen world, many retailers and other U.S. businesses are unaware of the roadblocks they are putting in the way of realizing greater revenues and productivity due to software bugs that are the result of inadequate internal Quality Assurance processes for mobile apps and websites. Slow page delivery and bugs on mobile apps and websites could cost retailers dearly, as impatient customers lose patience and move to the sites of alternative vendors.
Whether mobile apps and websites are home-grown, outsourced or bought off-the-shelf, an appropriate mobile testing process must include both pre-launch testing and ongoing monitoring. Pre-launch testing can be done manually or automated. As many enterprises are familiar with the time and cost savings it can deliver, automated mobile testing is typically the best approach. When the mobile channel is launched, ongoing monitoring needs to be in place, so the mobile application or website is constantly monitored to ensure maximum uptime, and therefore maximum revenue and productivity.
Keynote is launching “Mobile Ready for the Holidays 2012” for qualified* retailers, a 10 hour free trial on the DeviceAnywhere platform and a free assessment of their mobile implementation. Offer is valid until Black Friday. To get a call back from a Keynote representative visit:
“Despite improvements in the enterprise mobile testing market, most businesses have yet to replicate the efforts they put into the Quality Assurance for desktop-based applications,” said Ren Bloom, vice president of marketing at Keynote. “This is the year for retailers to embrace mobile quality testing and improve their revenue and productivity.”
Device Anywhere will be demonstrated at MobileCon at Keynote’s booth #701. Media and analysts are encouraged to stop by the booth and receive a product briefing and demo.
 Pew Internet: “Smartphone Ownership Update: September 2012” http://bit.ly/UGhkEL
 IBM: “IBM Enterprise Marketing Management Fifth Annual Online Retail Holiday Readiness Report” http://ibm.co/SxebWg
 Forrester: “Mobile Commerce Is Positioned For Rapid Growth In The Coming Years” http://bit.ly/PT5Huj
* To qualify must be existing retailer with current operations. Must not have received Keynote mobile testing trial within past 6 months. Qualification determination made at the sole discretion of authorized Keynote representative. Terms of offer are subject to change without notice.
About Keynote Systems
Keynote® Systems, Inc., (NASDAQ:KEYN) is the global leader in mobile and web cloud testing & monitoring. Keynote maintains the world’s largest on-demand performance monitoring and testing infrastructure for Web and mobile sites comprised of over 7,000 measurement computers and mobile devices in over 275 locations around the world that enable companies to continuously improve the online and mobile experience. Known as ‘The Mobile and Internet Performance Authority™,’ Keynote offers three market-leading product platforms:
Keynote Perspective® provides on-demand performance monitoring for enterprise web and mobile sites including online portals, e-commerce sites and B2B sites. Over 2,000 customers rely on Keynote Perspective services to know precisely how their websites, content, and applications perform on actual browsers, networks, and mobile devices.
Keynote DeviceAnywhere® provides the industry's only true cloud-based platform for testing and monitoring the functionality, usability, performance and availability of mobile applications and websites. It's suite of mobile testing solutions is used by over 1,000 mobile developers and enterprises to deliver quality mobile applications and services to the mobile channel.
Keynote SIGOS offers active end-to-end Quality of Service (QoS) testing and monitoring solutions for mobile, fixed and VoIP communications. Its SITE and Global Roamer products are used by over 200 network operators, content providers, carriers and regulators in over 100 countries worldwide.
Keynote's 4,000 customers represent top Internet and mobile companies and include American Express, AT&T, Disney, eBay, E*TRADE, Expedia, Google, Microsoft, SonyEricsson, T-Mobile and Vodafone. Keynote Systems is headquartered in San Mateo, California and can be reached at http://www.keynote.com/ or by phone in the U.S. at 1-800-KEYNOTE.
Keynote®, DataPulse®, CustomerScope®, Keynote CE Rankings®, Keynote Customer Experience Rankings®, Perspective®, Keynote Red Alert®, Keynote Traffic Perspective®, Keynote WebEffective®, The Internet Performance Authority®, MyKeynote® , SIGOS®, SITE®, DeviceAnywhere®, The Mobile & Internet Performance Authority™ and Keynote FlexUse™ are trademarks or registered trademarks of Keynote Systems, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2012 Keynote Systems, Inc.
Source: Keynote Systems, Inc.