Webinar Illustrates How to Leverage Content to Build Customer Loyalty and Retention
WALTHAM, Mass.--(BUSINESS WIRE)-- IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today announced details of its forthcoming webinar, “How Engaged Are Your Customers?” During the webinar, IMN will be presenting the results and key takeaways from a recently completed, multi-industry content marketing survey, as well and outlining the four key components for leveraging content to build customer loyalty and engagement.
|Craig Fitzgerald, editorial director, IMN|
|The results revealed that finding and sourcing relevant content and internal resource constraints were the top two roadblocks to successful content marketing programs that promoted company awareness, engaged customers and prospects and increased customer loyalty.|
|Other key takeaways from the survey will be shared, including:|
|-- Content marketing program priorities and goals|
|-- The structure of the programs in place and how such programs are measured|
|-- Common challenges and internal content sources|
|In addition, the hosts will discuss the four key components for leveraging content to build customer and prospect loyalty and retention.|
Market insights from IMN’s recent survey of marketers involved in their company’s content marketing program.
Tuesday, October 16 from 2:00 p.m. to 2:45 p.m. EDT
For more details about the webinar and to register, visit: http://bit.ly/PZAPZ0.
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide. By combining custom, vertically-oriented content with advanced publishing technology and services, IMN enables companies to engage with their prospects and customers to drive business results via email, mobile and social platforms. In addition to taking advantage of IMN’s expertise within the automotive, banking and direct selling industries, customers benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to successfully encourage brand loyalty and generate leads. For more information, visit http://www.imninc.com or the IMN Blog. Follow IMN on Twitter @loyaltydriver or engage on the IMN Facebook brand page.
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Danielle Millerick, +1 617-986-5030