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etouches Launches its eMobile Product

NORWALK, Conn., Oct. 9, 2012 /PRNewswire-iReach/ -- etouches (www.etouches.com), the developer of the popular event management software platform of the same name, announced the general availability of its new eMobile product. The announcement was made at the 2nd Annual IMEX America conference held today in Las Vegas, Nevada where etouches allowed attendees to try the new product first-hand in its Mobile Experience Lab within its exhibit space.

(Photo:http://photos.prnewswire.com/prnh/20121009/CG89191)

The new eMobile product is the culmination of several years of looking for the right mobile product to provide to etouches' global client base that relies on the etouches' platform to power organizations' total event portfolio. etouches' visionary founder and CEO, Leonora Valvo, created the new eMobile product to disrupt the typical mobile event app paradigm by putting a low-cost, do-it-yourself mobile app creation tool directly into the hands of event and marketing professionals.

"We spent a great deal of time talking with our clients to understand the pain associated with current mobile app options," explained Valvo. "What I realized is that with the current solutions on the market, clients were being asked to heavily invest time and money into one event app and often had to choose which event in the portfolio was the one to include mobile. This was very tough for the event organizer who is under pressure to meet the needs of today's attendees who expect mobile at every event. We changed the entire delivery model by creating a product that is so low in cost that the event planner can make as many event apps as needed to cover their event portfolio while simultaneously eliminating the pain of relying on technical resources to deliver mobile."


Nicola Rossetti, Chief Product Officer at etouches, took up the eMobile product design upon his arrival to etouches in early 2012. With a background in providing technology to event organizers, Rossetti was perfectly poised to understand first-hand the unique needs of the event industry. "We wanted to take the mystery out of mobile event apps and eliminate the confusion that exists in the event industry about mobile. eMobile is an add-on product to our etouches' product line that allows anyone to design, test and publish their own web-based mobile app through simple drag-n-drop and point-and-click configuration."

The new eMobile product is seamlessly integrated with the eReg and eSocial modules within the etouches' Pro line to allow event organizers to easily include real-time event data such as agendas, speaker and attendee directories, and attendee-to-attendee communication functions. Additionally, the new module introduces a new user interface design to make the product even more intuitive and enjoyable to use.

eMobile is now available as part of the etouches' +Plus program.

About etouches

etouches develops event management software for organizations that produce internal and customer events. The multilingual, multicurrency software offers budgeting, project management, scheduling, registration, speaker/exhibitor/sponsor management, event websites, seating, surveying, email marketing, venue selection and social networking. etouches serves a global customer base that includes corporations, nonprofits, associations, and educational institutions.

To view this video on YouTube, please visit: http://youtu.be/oMPmJbgCLhY
Media Contact: Suzanne Carawan etouches, 203.403.9013, scarawan@etouches.com

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SOURCE etouches