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White and Silver Edition of The Nike+ SportWatch GPS Powered by TomTom is Now Available

CONCORD, Mass.--(BUSINESS WIRE)-- TomTom and Nike today unveil a new edition to its GPS SportWatch line up: a sleek, white and silver version. The expanded GPS SportWatch collection now includes the following colors: white & silver, black & anthracite, black & blue, black & volt and volt & black.

White and Silver Edition of The Nike+ SportWatch GPS Powered by TomTom is Now Available (Photo: Business Wire)

This latest version of the running watch takes inspiration from a specially designed version made this summer for athletes such as Allyson Felix, world champion U.S. sprinter, and Mo Farah, world champion U.K. long distance runner. To celebrate the greatness that inspired these athletes' championship moments, Nike designed an ultra-premium version in white, crafted with gold details.

The Nike+ SportWatch GPS Powered by TomTom offers the most dynamic and motivational running experience in the world, thanks to its unique functionality, beautiful design, and direct connection to

It is designed for high performance with high visibility using a backlit LCD display that provides the runner with critical in-run metrics, such as time, average and instantaneous pace, and distance. The Nike+ SportWatch GPS Powered by TomTom also has motivational features to enhance the running experience, including run reminders and messages that inspire the user before and after runs.

Nike+ Running allows runners to track, measure, share and compare their runs with the entire NIKE+ community, which has grown to include approximately 10 million members and has recorded more than 672 million miles run. Runners globally can access NIKE+ through the Nike+ Running App for iPhone and Android and

Initially launched for Running in 2006, NIKE+ has expanded into a multi-sport ecosystem that includes Nike+ Basketball, Nike+ Training and Nike+ Kinect Training. Multi-sport users can visit the single-destination to access all their data – including lifetime NikeFuel points accumulated from all NIKE+ devices – creating a globally connected community of sport.

Additionally, a black and red version of the GPS SportWatch will be available exclusively at Best Buy. Pre-orders for both versions, white & silver ($169 MSRP) and red & black ($149 MSRP), can be placed at

Notes for editors

Please see for a video on Nike+ SportWatch GPS, for a video on Nike+, and for a video on Nike Fuel.

About TomTom

Founded in 1991, TomTom (AEX:TOM2) is the world’s leading supplier of in-car location and navigation products and services focused on providing all drivers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has 3,500 employees and sells its products in over 40 countries.

Our products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning TomTom HD Traffic.

For the world’s most up-to-date route planner, including live traffic information, go to

For further information, please visit

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