Press Releases

Softlips® Makes It A Jolly Holiday With Unique New Gifts For Under $5

ORCHARD PARK, N.Y., Oct. 9, 2012 /PRNewswire/ -- Santa has a new helper this year, as Softlips®, a leader in premium lip care, delivers a variety of affordable products to consumers just in time for the holiday season. New Softlips® Jack Frosting lip balm, Softlips® Peppermint Stick lip balm and Softlips® Holiday Gift Tag Packs will arrive on store shelves early November 2012.

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'Tis The Season For New Holiday Flavors
Softlips® has been a lip balm of choice among young women for more than 20 years, bringing consumers the flavors they crave. This holiday season, Softlips® is proud to introduce two new lip balms that were selected by fans on Facebook. Softlips® Jack Frosting, featuring the festive flavor of buttercream frosting, was the winner of the Flavor Faceoff, a contest conducted on Facebook in June 2012. Softlips® Peppermint Stick, another Flavor Faceoff favorite, offers a classic candy cane taste and comes in a unique, red and white striped stick. Softlips® Jack Frosting will be available to consumers in a festive two-pack, while Softlips® Peppermint Stick will be paired with the best-selling Softlips® Pearl Tint.

Wrap Up Gift Giving With New Holiday Gift Tag Packs
Softlips® Holiday Gift Tag Packs were created to make the holidays even merrier. These limited-edition packs combine a Softlips® classic flavor with a bonus Softlips® seasonal stick and feature "To & From" spaces on the packaging to make gift giving a snap.

Softlips® Holiday Gift Tag Packs will be available in different varieties at retailers nationwide:

  • Softlips® Vanilla with bonus Softlips® Winter Mint
  • Softlips® Vanilla with bonus Softlips® Sugar & Spice
  • Softlips® Raspberry with bonus Softlips® Sugar Cookie
  • Softlips® Raspberry with bonus Softlips® Sugar Plum Berry

"Holiday gift giving can put a strain on anyone's budget," says Katherine Tocheff, Director of Innovation. "That's why we're launching exciting new seasonal products that are as amazing as they are affordable."

"Our Holiday Gift Tag Packs make it easy to share the holiday spirit," Tocheff adds. "And we hope to provide more opportunities for fans to vote for new flavors like Softlips® Jack Frosting and Softlips® Peppermint Stick. Our goal is to provide new products for new occasions, all year long!"

All Softlips® holiday products will be priced under $5.00 and feature festive graphics, making them perfect for stocking stuffers, package toppers, and gifts for teachers, classmates, family and friends. Consumers are invited to visit the Softlips Facebook page at to learn more and to find a retailer in their area.

Softlips® offers a full line of lip conditioners, lip tints, lip glosses and therapeutic lip products, including natural and organic products. Softlips® is currently available in the lip care section at food, retail and drug stores nationwide.

For the latest information, news and consumer offers, connect with Softlips® at

Softlips is a product of The Mentholatum Company of Orchard Park, NY, a global health and wellness company dedicated to providing quality healthcare solutions for the treatment and prevention of conditions associated with skin care, pain relief and eye care. Mentholatum brands include Oxy® Acne Medication, Rohto® Eye Drops, Softlips® Lip Protectant/Sunscreen, WellPatch® Pain Relieving pads, pHisoderm® facial care, Deep Heating® Muscle Rub, Mentholatum® Ointment, Fletcher's® Laxative and Red Cross® Toothache Medication.

SOURCE The Mentholatum Company