NEW YORK, Oct. 9, 2012 /PRNewswire/ -- Theresa Lowe McDonnell has joined Kaplow as Executive Vice President and Chief Consumer Strategist. In her new role, McDonnell will work closely with CEO Liz Kaplow to provide strategic oversight and counsel for the agency's consumer clients.
"Theresa has an impressive record of success in leading strategy for major beauty, fashion and lifestyle brands," said Liz Kaplow. "We are delighted to have her back at Kaplow, bringing her expertise to bear in support of our consumer brand clients."
McDonnell was most recently an Executive Vice President, Group Head in Edelman New York's Consumer Marketing division, where she spent six years leading communications strategy for Unilever's award-winning Dove Campaign. She is an expert at developing strategic 360 marketing programs.
"I am excited to be back at Kaplow," said McDonnell. "I look forward to partnering with our clients on their best in class image building campaigns."
Kaplow, The Holmes Report's 2011 Consumer Agency of the Year, exists for a singular reason: to emotionally connect our clients' brands with the audiences who matter most. For two decades, Kaplow has specialized in creative, compelling brand storytelling that changes the conversation. Kaplow is creating the public relations agency of the future. Every day we redefine the public relations practice using new tools and platforms. By leveraging social media and the latest content delivery technologies, Kaplow connects clients with emerging influencers and directly engages consumers in the brand conversation. Kaplow is headquartered in New York City with an office in San Francisco and strategic partners across the globe.
Please visit www.kaplowpr.com for more information.