NEW YORK, Oct. 9, 2012 /PRNewswire/ -- At last week's Smarties Awards ceremony in New York City, one50one won both the Global and North American awards for Best Cross Mobile Campaign for its integrated digital, social and mobile Hennessy Kaws campaign. Hosted by the Mobile Marketing Association (MMA), the Smarties is the only global awards program to exclusively honor mobile marketing excellence for mobile campaigns that push creative boundaries to reach consumers.
Using its proprietary DSM (digital/social/mobile) strategy for the Hennessy Kaws campaign, one50one produced a custom QR code, mobile website and video content to promote Hennessy V.S.'s limited edition Kaws-branded bottle. Key success metrics included the campaign's branded QR code acquiring more than 1.3 million scans and branded mobile wallpaper being downloaded more than 101,000 times in the first three months of the campaign.
The Smarties win marks the third "Best Of" industry award that was garnered for one50one's Hennessy Kaws campaign in the last year. It also was honored by leading mobile marketing publications Digiday and Mobile Marketer.
"It's a tremendous honor to be awarded Best Cross Mobile Campaign both globally and regionally by the Mobile Marketing Association," said Troy Brown, President and CEO of one50one. "The work we did for the Hennessy Kaws campaign was brave and exciting, and we're thrilled to have won a 'triple crown' of industry awards from the top mobile marketing publications and association this year."
one50one is an accomplished innovation engine in a converged media, advertising and entertainment environment. The company believes that digital, social and mobile media have come together to form a unique mediascape that serves as the conduit to people engagement, branded and "ownable" community building, return on investment and sales. In order to meet the demand, one50one patented and trademarked its DSM (digital/social/mobile) strategy, which brings all three mediums together to form a cohesive program or campaign that delivers the results clients demand. For more information, please visit www.one50one.com.
Daniel Rhodes/Rebecca Vickers
Global Results Comms (GRC)
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