NEW YORK, Oct. 9, 2012 /PRNewswire/ -- Development Counsellors International (DCI) (www.aboutdci.com) today announced the findings of a survey of meeting planners which reveals what places are perceived to be the best locations for international and domestic meetings while also profiling best practices for securing those meetings.
Conducted by DCI, "Winning Strategies in Destination Marketing" is the first study of its kind to be released in the United States, which analyzes the perceptions of North American meeting planners with global meeting planning responsibilities.
London, Barcelona, Paris, Singapore and Hong Kong were among the favorite international meetings destinations, while Chicago, San Diego, San Francisco, Las Vegas and New York were viewed as the favorite North American destinations for meetings.
"Competition among meeting locations is fierce. It's more important than ever for destination marketing organizations to understand their audiences," said DCI Senior Vice President and Partner, Karyl Leigh Barnes. "Our objective was to determine best practices in our industry by going directly to the meeting industry's 'customer'."
The study surveyed 187 North American meeting planners and measured key sources of influence, preferred industry conferences, sources of industry news, most effective marketing techniques, importance of educational/familiarization trips, ways in which meeting planners interact with destination marketing organizations, best countries for international meetings and best North American locations for meetings. The survey also shed light on which individuals make the ultimate decision on where to host a meeting.
Key Findings Include:
For a complimentary copy of "Winning Strategies in Destination Marketing: A View from Meeting Planners," or an executive summary, please visit: www.aboutdci.com/winningstrategiesindestinationmarketing.
Development Counsellors International (DCI) is the leader in marketing places. Since 1960, DCI has worked with more than 400 countries, regions, states and cities to increase investment and tourism.
SOURCE Development Counsellors International