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Duane Reade to Sell Phase III(R) Recovery Drink

PALM BEACH GARDENS, Fla., Oct. 9, 2012 (GLOBE NEWSWIRE) -- Attitude Drinks (OTCBB:ATTD) (OTCQB:ATTD), owner of the Ready-to-Drink (RTD) real milk beverage brand Phase III® Recovery, announced today that Duane Reade, Inc. has authorized placement of Phase III® Recovery drink, Vanilla and Chocolate. Phase III® Recovery will be merchandised in all Duane Reade stores in New York and New Jersey over the next few weeks.

Jack Shea, Executive VP of Sales of Attitude Drinks commented, "We are excited with the authorization of Phase III® in Duane Reade. We expect to repeat the success Phase III® has enjoyed in the Boston market in the Greater New York metropolitan area. The authorization in Duane Reade is a big step in that direction. We will be supporting the introduction of Phase III® with sampling in the stores as well as around transportation hubs such as Grand Central Station and Penn Station.

About Attitude Drinks Inc.

Attitude Drinks Inc. is an innovative, beverage brand development company with a pure milk recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.

About Duane Reade

Founded in 1960, Duane Reade is the largest drug store chain in New York City. In keeping with company's brand vision of New York Living Made Easy, Duane Reade provides New Yorkers with prescriptions, health products and services, beauty products and services, food and convenience items for daily life in the City. Everything for "How I Feel", "How I Look", and "What I Need Now". The company operates 250+ stores throughout the metropolitan New York region. Duane Reade is part of the Walgreens family of companies, the nation's largest drugstore chain with more than 7,900 stores in all 50 states, the District of Columbia and Puerto Rico.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.

CONTACT: Roy Warren, CEO Attitude Drinks, Inc. 561.227.2727 roy@attitudedrinks.com www.attitudedrinks.comSource:Attitude Drink Co. Inc.