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Apptegic releases in-context TaskLists to help drive online customer behavior. Apptegic's TaskList solution enables businesses to display lists of tasks to appropriate online visitors/customers (based on behavior) and to cross-out the tasks as they are co

BOSTON, Oct. 10, 2012 /PRNewswire-iReach/ --

Until now, it has not been easy to set up a task list that guides customers on websites and in web applications:

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  • Marketing must coordinate with engineering to build a tasklist into the site as a core feature that must be maintained as the site or application changes over time.
  • This one size fits all approach means that all users see the same list of tasks regardless of their attributes or behavior. It has historically been difficult to behaviorally target the task list.

Apptegic's TaskList solution makes it possible for marketers to manage visitor/customer tasklists without development involvement while targeting task lists at different groups of visitors depending on their behavior.

Organizations are using Apptegic TaskList to

  • Encourage free trial users to complete all the steps in their setup
  • Guide visitors to explore the three most important areas of your site
  • Take advance users to the next level
  • Nudge customers along a funnel
  • Remind customers of their next steps

Using Apptegic TaskList is as simple as :

  1. Creating a numbered (or bulleted) list of tasks that you would like your visitor or customer to complete and (optionally) link each task to a url.
  2. Deciding to which users and on which pages TaskLists will be displayed. For instance, show advanced users one tasklist and beginners another. Or start a tasklist only once a user has purchased or downloaded or commented.
  3. Letting Apptegic, automatically cross out each task as its completed.

A simple example of an Apptegic TaskList in action can be found here.

Apptegic is a cloud-based service that collects and analyzes business and usage data from all visitor, user, and account interactions online. The only developer involvement required is the insertion of a Javascript beacon into the site or webapp. Marketing can decide what behaviors to collect, set up real-time behavioral and attribute-based segmentations, and display contextual messages onsite or in-application.

An online business' customers are talking with every action they take (or don't take). They are telling what works, how engaged they are, and whether they are ready for an upsell or at risk of churn. Apptegic helps online businesses respond right away onsite and in-application.

A demo of Apptegic can be set up by request.

Media Contact:

Caitlan Williams Apptegic, (888) 310-0589, sales@apptegic.com

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SOURCE Apptegic