PRSA Dallas Hosts Annual Communications Summit on Best Practices for Public Relations, Marketing and Communications Practitioners

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DALLAS, Oct. 10, 2012 (GLOBE NEWSWIRE) -- More than 100 communications and marketing professionals will convene at the 2012 Communications Summit on Oct. 26, 2012, hosted by the Dallas Chapter of the Public Relations Society of America. This year's theme, "Collaborative Connections," drives the content for a full day of keynotes and breakout sessions centered on the importance of building and maintaining relationships—with the media, with clients or even among coworkers.

The Summit will feature a lunch keynote from Scott Stratten, author of The Book of Business Awesome and The Business Book of UnAwesome. In a presentation sponsored by NASDAQ OMX, Stratten will detail how public relations operates in real-time and how to see the window of opportunity to be "awesome" for communications professionals.

The breakfast keynote, sponsored by Dean Foods, will feature Crayton Webb, director of corporate communications and corporate social responsibility at Mary Kay, Inc. In addition, this year's conference will feature numerous other dynamic presentations, ranging from panel discussions on crisis management in the digital age to media integration with celebrities to roundtables with local media representatives. Attendees will also have a chance to win an iPad by participating in a social media giveaway during the event, courtesy of Time Warner Cable.

What: "Collaborative Connections," the annual Communications Summit by PRSA Dallas

When: 8 a.m. to 3:30 p.m., Friday, Oct. 26, 2012

Where: Omni Park West, 1590 LBJ Freeway, Dallas, TX 75234


Cost: PRSA Members: $150 for full day, which includes a copy of Stratten's book; Nonmembers: $160 for full day with book. Other pricing options are listed online for luncheon only, student fee and late registration.

Hosted by PRSA Dallas, the annual Communications Summit showcases innovative methods and current industry trends, as well as provides an opportunity for practitioners to connect and share best practices. Additional event sponsors include Atmos Energy, GolinHarris,, PR Newswire, Texas Health Resources and Texas Instruments.

For more detailed information about this year's event, pricing, speakers and more, please visit For up-to-the minute news prior to and during the event, join in the Twitter conversation with @prsadallas.

About PRSA Dallas

PRSA Dallas is one of the nation's largest and most active chapters of the Public Relations Society of America. Founded in 1950, the PRSA Dallas has grown to a membership of more than 300 dedicated professionals located in and around the Dallas area. With monthly luncheons that invite leaders to share their expertise to special interest networking events, PRSA Dallas provides value to its members though educational programs, professional development and peer-based support. By promoting the highest standards of professional competence and ethics, PRSA Dallas has created a close-knit network of professionals who come together to learn, grow and become leaders in the industry.

The PRSA Dallas logo is available at

CONTACT: Vicky Smithee PRSA Dallas 972-341-2537

Source: PRSA Dallas