Drinks Americas Announces Asia Distribution Agreement With Oceanus AP

LOS ANGELES, Oct. 10, 2012 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd., ("Drinks" or the "Company") (OTCQB:DKAM), a leading developer and marketer of beverage products, today announced the appointment of Oceanus AP Pte. Ltd. ("Oceanus AP") as its Asia distribution representative for all of the Company's brands.

According to International Wine & Spirit Research, a market intelligence firm, Asia is expected to become the world's fastest-growing alcoholic beverage market over the next four years, increasing its share of the global alcoholic drinks market from 36.8% to 40.2% between 2011 and 2016.

"Oceanus AP has a proven track record with major brands of spirits, and its CEO, Edward McDonnell, is a seasoned veteran with a long history in global distribution," stated Federico Cabo, CEO of Drinks. "Over the past 14 months, we have grown our distribution from five states to all 50 states plus nine countries. This agreement further extends our global footprint within the Asia-Pacific region, one of the world's fastest-growing markets for alcoholic beverages, and is expected to drive long-term sales growth."

About Oceanus AP Pte. Ltd.

Oceanus AP is a Singapore-based warehousing hub supporting beer, wine and spirit companies from the European Union & the Americas. Our current and former partners are: Patron Spirits, La Fee Absinthe, Sagatiba, Matusalem Rum, Babco Brands and Casa Noble. Oceanus AP is a member of the Liberty Lighthouse Group, the oldest operating premium spirits agency in the Asia-Pacific region.

About Drinks Americas

DKAM develops, owns, markets, and nationally distributes alcoholic premium beverages. In June 2011, the Company entered into a sales, distribution and licensing agreement with Worldwide Beverage Imports, LLC and is now selling and distributing KAH® Tequila, Agave 99® Tequila, Rio Bravo Beer, Crazy Pig Mexican Ale and Chili Devil Beer. The Company also markets Willie Nelson's Old Whiskey River Bourbon, receives a royalty for Kid Rock's American Badass Beer and Damiana Mexican Liqueur, and owns and distributes Rheingold Beer.

For further information, please visit us on Facebook at http://www.facebook.com/KahTequila and on our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

CONTACT: Dave Gentry RedChip Companies, Inc. Tel: +1-800-733-2447, Ext. 104 info@redchip.com http://www.redchip.comSource:Drinks Americas Holdings, Ltd.