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GolinHarris CEO Fred Cook Discusses the Evolution of PR and the "Agency for the Future" at the 2012 PRSA International Conference

WHAT:

The 2012 PRSA International Conference will bring together nearly 3,000 public relations professionals from around the world to share insights and network. This strategy panel discussion will look at how the public relations and agency world is changing in light of social infrastructure platforms and globalization trends. Panelists will discuss what the future holds and how the public relations profession must adopt and evolve to meet changing needs.

WHO:

Media are invited to attend panel session "Agency for the Future" with leading PR executives, including Fred Cook, CEO, GolinHarris. During his tenure at GolinHarris, Cook has managed strategic planning and brand marketing campaigns for such companies as Nintendo of America, Visa and Amazon.com. He also has handled crisis management programs for BAX Global, The Walt Disney Company and Toyota. Additional panelists include:


  • Rob Flaherty, APR, senior partner, president and CEO of Ketchum
  • Jack Martin, global chairman and chief executive officer of Hill+Knowlton Strategies
  • Janet Tyler, co-CEO and founder of Airfoil Public Relations

The panel will be moderated by Peter Himler, the founder of Flatiron Communications LLC.

PHOTO OPP:

At the conference, GolinHarris will set up a pop-up Bridge™, the industry's first global network of real-time engagement centers. Designed to help communicators spot opportunities and engage influencers, the Bridge will be staffed by communications experts who can explain the value of real-time marketing. To learn more about the Bridge, please visit: http://golinharris.com/#!/approach/the-bridge/

WHEN:

Monday, October 15, 2012


3:15 – 4:30 pm PT

WHERE:

The PRSA International Conference will be held at the San Francisco Marriott Marquis. Please join us at the GolinHarris booth (#20) on the exhibition floor to view our Bridge.

For the latest information on GolinHarris, follow us on Twitter at @GolinHarris or follow the event conversation at #PRSAICon. If you are interested in meeting with us at the PRSA International Conference, please don't hesitate to come to our booth #20.

About GolinHarris
GolinHarris is a holistic communications firm designed and built to help clients win in a complex, connected society. In 2011, GH completely redesigned the agency to combine strategy, creativity and engagement into one seamless package that is delivered to clients. The model, called g4, provides clients with a dedicated team of specialists, including strategists, creators, connectors and catalysts, who are embedded in every account.

GH created the Bridge™ global network of holistic engagement centers to help clients infuse their brands and products into the news and conversation cycles of the hour. A pioneering approach in today's complex media environment, PRWeek recently named the Bridge "PR Innovation of the Year" for 2012 and The Holmes Report awarded the innovation a Silver Sabre for PR Service of the Year.

The agency's core practices include consumer marketing, corporate communications, digital and social media, corporate social responsibility, healthcare, internal communications, multicultural marketing, technology and public affairs.

GolinHarris clients include McDonald's, Dow Chemical Company, Florida Department of Citrus, Kaiser Permanente, Nintendo of America Inc., Johnson and Johnson, Texas Instruments and Unilever. GH was recognized as a 2011 Ad Age Agency A-List and also has been named a 2011 Best Large Agency to Work For by The Holmes Report and a 2011 Best Place to Work in Marketing and Media by Ad Age. The agency has 38 offices in the Americas, Europe, the Middle East and Asia, is headquartered in Chicago and is a subsidiary of the Interpublic Group. For more information, visit www.golinharris.com.

Media Contact: Kathy Maiorana (1.312.729.4246)

/PRNewswire -- Oct. 10, 2012/

SOURCE GolinHarris