MINNEAPOLIS , Oct. 10, 2012 /PRNewswire/ -- The Minnesota chapter of the Business Marketing Association (BMA Minnesota) will host a featured speaker on one of the top trends in marketing; Social Media and Beyond. The session will be held on October 16, 2012 at the Metropolitan Ballroom & Clubroom in St. Louis Park, MN from 7:30 a.m. to 9:15 a.m.
The session, featuring Jen Kane, CEO and Founder of Kane Consulting, will provide an overview of social media strategy for B2B companies, including examples of trends, successful campaigns, and tips on how to integrate as part of your overall marketing strategy.
"Many companies jumped into social media in the past few years and quickly realized that simply maintaining a presence does little good when it exists in a vacuum," says Kane. "In this presentation, we'll take a deeper, broader look at how to use social media and discuss how to move beyond the basics to use it more strategically and effectively throughout a business."
The Social Media and Beyond presentation will explore how B2B marketers can expand their social presence, content and integration with other online and offline communications to achieve their business objectives. Using industry case studies, the presentation will provide tips on how to maximize a business' investment of time and resources. And lastly, it will explore where social media is heading in the future, giving insight on the best places for companies to concentrate their efforts.
Sponsored by Minnesota's only professional organization dedicated exclusively to the needs of business-to-business marketing professionals, the cost of the event is $24 for BMA members and $48 for non-members.
About the Speaker
Jennifer Kane is the principal of Kane Consulting, a communications strategist with more than 15 years of experience working with B2B and B2C companies and professional associations.
Jennifer specializes in integrating traditional marketing and communications approaches with digital tools and technologies.
About Business Marketing Association
Business Marketing Association is the leading professional resource for business-to-business marketers and communicators. The organization develops and delivers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers. For more information on BMA-Minnesota, visit www.bmaminnesota.org.