Génifique Day invites customers nationwide to ‘feel their best’ and take action: $7 of every purchase benefits research and treatment of childhood diseases
NEW YORK--(BUSINESS WIRE)-- Lancôme, the world’s largest luxury beauty brand, invites customers to celebrate wellness by supporting Génifique Day, a national event to benefit St. Jude Children's Research Hospital. On October 19, 2012, and at select Lancôme counters during the month of October, Lancôme will donate $7 from the in-store or online sale of every bottle of select Génifique products to St. Jude, one of the world’s premier centers for the research and treatment of pediatric cancer and other deadly childhood diseases. This program marks Lancôme’s third year of support for St. Jude.
Lancôme’s commitment to wellness includes offering products like Génifique that help customers feel their best. Génifique is an award-winning serum that provides visibly improved tone, texture and luminosity within just seven days. The Génifique products whose sales will benefit St. Jude include Génifique Youth Activating Concentrate, Génifique Eye Light-Pearl and select gift sets featuring both.
“Our three-year partnership stands as a testament to Lancôme’s commitment to supporting St. Jude Children’s Research Hospital, an organization that shares many of our core values,” says Serge Jureidini, president of Lancôme USA. “On Génifique Day, we invite everyone to help raise the funds needed to continue St. Jude’s life-saving research.”
Lancôme is making it easy for people to spread awareness of Génifique Day online through a special Facebook app that lets individuals create and share virtual photo booth photo strips, declaring the occasion when they feel their best. The app can be accessed via Lancôme’s Facebook page.
“Partnerships with organizations like Lancôme allow us to continue saving the lives of countless children around the world,” said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children’s Research Hospital. “St. Jude was built on the belief that every child deserves to live a full and healthy life. The funds raised by Génifique Day and related activities throughout October help us to continue our pioneering research and treatment and ensure that no family ever pays St. Jude for anything.”
About St. Jude Children’s Research Hospital
Since opening 50 years ago, St. Jude Children’s Research Hospital has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives and, for every child treated there, thousands more have been saved worldwide through St. Jude discoveries. The hospital has played a pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80 percent overall, and is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted to children. It is also a leader in the research and treatment of blood disorders and infectious diseases in children. St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. Join that mission by visiting stjude.org or following us on facebook.com/stjude and twitter.com/stjude.
About Lancôme and Génifique
Lancôme, founded in Paris in 1935, is the world’s largest luxury beauty brand. Its award-winning skincare, makeup and fragrances are sold at 2,000 counters across the U.S. Just as science and research are the cornerstones for St. Jude, they are the driving force behind Lancôme skin care. Génifique, introduced in 2009, is a shining example of this single-minded focus. The award-winning and best-selling product is the result of 10 years of research and the recipient of seven international patents. Génifique re-plumps, refines and re-illuminates the skin as if infused with life. The unique, sleek packaging with the dropper system only adds to Génifique’s appeal. Fans include “Mad Men” actress Christina Hendricks, Lancôme ambassadress Julia Roberts, British songbird Lily Allen, supermodel Veronica Webb and star makeup artist Charlotte Tilbury.
About the Lancôme and St. Jude Partnership
Through scientific and consumer research, Lancôme continues to innovate through new concepts in beauty and knows that a woman's beauty goes beyond appearances. As Lancôme’s national charity partner since 2010, St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children. Through its focus on research, St. Jude has raised the overall survival rates for childhood cancers from 20 percent in 1962 when the hospital opened to 80 percent today. Lancôme respects St. Jude’s passion for research and their focus on finding cures, saving children and making a difference for families. This is why they believe so strongly in the beauty of giving. For more information, go to www.stjude.org.
Génifique Day: Celebrating the Beauty of Scientific Research
The suggested retail prices for Génifique are $60 for 0.67 ounce; $80 for 1 ounce; $100 for 1.7 ounces; $130 for 2.5 ounces. The suggested retail price for Génifique Eye Light-Pearl is $68 for 0.67 ounce. Those new to Génifique are welcome to stop by the counter during the month of October for a deluxe seven-day sample of the product. On Génifique Day, October 19th, a $7 donation will be made to St. Jude Children’s Research Hospital for every concentrate sold at a Lancôme counter in the United States or at lancome-usa.com.
Join the conversation at www.facebook.com/lancome and on Twitter @lancomeparis #GénifiqueDay