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Health Data Management Opens Door to Healthcare Innovation Center

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Chicago, Oct. 10, 2012 (GLOBE NEWSWIRE) -- (http://www.myprgenie.com) -- SourceMedia's Health Data Management, the leading information resource for senior executives overseeing health care technology strategies, has introduced a new online virtual experience called the Healthcare Innovation Center. The new resource, which went live today at www.HealthcareInnovationHQ.com, enables senior administrators, clinicians and I.T. leaders to stay up-to-date on cutting-edge health care products and services.

A key element of the Healthcare Innovation Center's immersive environment is the virtual hospital's floor plan -- a "content map" that lets visitors click on and tour any of eight fully equipped hospital units, including an operating room, radiology lab, intensive care unit, data center, medical records room, and more.

"The Healthcare Innovation Center is a unique information experience designed to help health care CIOs, CMIOs, I.T. directors, and other executives learn about the latest innovations and make smarter purchasing decisions," said Health Data Management Editor-in-Chief Greg Gillespie.

The Healthcare Innovation Center incorporates both editorial content -- product news, analysis, and trends -- and marketer content, allowing visitors to get a 360-degree perspective of the health care I.T. market. In each virtual room, relevant news and analysis is accessible in the form of tickers and alerts. Each room also hosts product showcases, which contain information and resources about related hardware, software, and service providers. The showcases allow visitors to access in-depth product details and specifications, download case studies, and chat with health care I.T. experts.

Content in the Healthcare Innovation Center is delivered in multiple rich media formats, including videocasts and white papers. It also offers access to social media connections and a chat capability.

"This is a new approach to audience engagement," said Health Data Management publisher Tony Carrini. "We're taking the content that health care professionals need to do their jobs, and putting it into the context of their physical working environment."

The Healthcare Innovation Center's flagship sponsors include GE Healthcare, Ambir Technology, NetApp and Proofpoint.

The Healthcare Innovation Center comes to market at a time of intense demand for information and insight -- especially concerning technology applications -- on the part of health care professionals. Provider organizations must keep up with rapidly changing technology, rising information silos, and the shifting nature of health care policies and regulations. Despite these obstacles, health care leaders are tasked with building strong, flexible I.T. infrastructures that meet the advanced requirements of today's specialized medicine while maintaining critical connections to a central I.T. ecosystem.

"Hospitals are making great strides in developing cohesive, enterprise I.T. strategies to manage patients along the care continuum, but to understand the whole, you have to examine the pieces," said Editor-in-Chief Gillespie. "The goal of our Healthcare Innovation Center is to arm health care technology leaders with the information they need to keep meeting the needs of their organizations."

The Healthcare Innovation Center was developed by SourceMedia's digital operations team in partnership with the editorial staff of Health Data Management, the leading information provider to senior executives overseeing health care technology strategies. It is the latest interactive service to emerge following SourceMedia's decision, beginning in 2010, to expand and enhance its digital development and marketing solutions capabilities.

SourceMedia is currently developing additional virtual experiences to meet the needs of its other communities, including banking, wealth management, accounting and more.

About Health Data Management

Health Data Management (www.HealthDataManagement.com) is the information resource health care professionals rely on to achieve their business and technology goals. Health Data Management is part of SourceMedia's Health Care Group -- which also includes Employee Benefit News, Employee Benefit Adviser, andInsurance Networking News.

About SourceMedia

SourceMedia, an Investcorp company, is a diversified business to business media company serving the financial industry and the related fields of professional services and technology. SourceMedia offers its clients and subscribers professional publications and online information services, industry-standard data applications, and in-depth seminars and conferences.

CONTACT: Corporate Contact: Jennifer Starkey, APR 212-803-8582 Jennifer.Starkey@sourcemedia.com Edward Hanasik 212-803-6572 edward.hanasik@sourcemedia.com

Source:SourceMedia Inc.