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Fresh & Easy Celebrates One-Year Anniversary of Friends Program

More than 1.8 million customers have become Friends

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Fresh & Easy Neighborhood Market this week is celebrating the one year anniversary of the launch of its Friends of Fresh & Easy rewards card program with double rewards points for the remainder of October. Friends will receive double points on all qualifying purchases as a thank you when they scan a special barcode (available to Friends in their e-mail, on the Friends website or mobile site, or in the weekly flyer).

Fresh & Easy created Friends as a reward for its most loyal customers and since its launch, more than 1.8 million customers have joined the program. Friends is a completely digital rewards program – which means no wasteful mailers or mile-long receipts to save. Unlike other grocery programs that give you discounts only on the items the store wants you to buy, Friends earn points on all qualifying purchases and they can redeem those points for cash-back rewards to spend on anything in the store.

“We’ve heard continually from customers who like how easy it is to earn rewards on something they do every week – shop for their groceries,” said John Burry, Chief Customer Officer. “Our Friends always have something to look forward to, whether it’s exciting new bonus point offers or personalized coupons on the items they buy most.”

Since launching the program, Fresh & Easy has developed a mobile website for Friends to make earning points and redeeming rewards even easier. Most recently, the company introduced highly-personalized special offers on products that Friends buy most often, a special way to thank the program’s most loyal members.

Customer feedback about the Friends program has been incredible and Fresh & Easy has used much of this feedback to tailor the program and introduce innovative new initiatives. The company has highlighted some of those comments on its website.

About Fresh & Easy Neighborhood Market

Fresh & Easy operates 199 stores in Arizona, California and Nevada. All of Fresh & Easy's products, including the freshly prepared meals, are made with the highest quality ingredients and contain no artificial colors, flavors, high-fructose corn syrup or added trans fats. Fresh & Easy also offers fresh baked goods, meats and produce, as well as favorite national brand products and household items, all at great low prices.

For more information about Fresh & Easy, visit www.freshandeasy.com. Also follow the company on Twitter at www.twitter.com/freshandeasy and become a fan on Facebook at www.facebook.com/freshandeasy.

Fresh & Easy Neighborhood Market
Brendan Wonnacott
310.384.3833
brendan.wonnacott@freshandeasy.com

Source: Fresh & Easy Neighborhood Market