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Virtual Piggy Partners with Land of Apparel

Innovative youth payments company to be integrated into American alternative designer’s website

HERMOSA BEACH, Calif.--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB: VPIG) announced today that it has signed an agreement to integrate its safe youth payment option into Land of Apparel’s e-commerce structure. Land of Apparel offers alternative designer clothing inspired by urban art and pop culture. All their products are proudly Made in the USA, and have been seen on celebrities such as Mike “The Situation,” Pat Monahan, and Jane Lynch.

“Partnering with Virtual Piggy will introduce our clothing to a whole new audience,” said Dawson Van Pelt, Owner of Land of Apparel. “Our brand started locally but keeps growing globally, and being able to accept safe youth payments while bringing in a new customer base is a great next step to take.”

“Land of Apparel is the kind of clothing brand our customers will really gravitate to,” said Dr. Jo Webber. “Their designs speak to what’s going on culturally, and their Made in the USA guarantee will resonate strongly with our users.”

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. Virtual Piggy enables the Under 21 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

About Land of Apparel

Land Of Apparel is an alternative designer clothing movement inspired by urban art, pop culture and you.

Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, and other filings with the Securities and Exchange commission and other public documents and press releases.

Virtual Piggy
Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
ICM
Peter Pelullo, 610-825-8805

Source: Virtual Piggy, Inc.