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Research and Markets: China Regional South Beer Market Insight 2012: The Big Players Enjoyed a Good Performance in 2011 Boosted By Marketing Activities and Promotions

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/wd98kh/china_regional) has announced the addition of Canadean Ltd's new report "China Regional South Beer Market Insight 2012" to their offering.

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the China South Beer industry. Data includes volumes from 2007 to 2011, plus forecasts for 2012, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers.

Key Highlights

The bar and club culture is growing in popularity; especially in large cities in south China, boosting on-premise consumption

Besides national brands such as Snow and Tsingtao, some regional brands like Anchor and Xuejin also saw good growth

In 2011 Tiger and Heineken performed behind the market in south China. These brands already had a relatively large base in south China, which contributed to their slower growth.

As in previous years lager continues to account for the majority of beer consumption, whilst specialty beer remains very small.

Companies Mentioned:

- ANHEUSER-BUSCH INBEV CHINA CO LTD

- ASAHI

- ASIA BREWERY INC

- CARLSBERG

- CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER)

- GUANGDONG BREWERY HOLDINGS LIMITED (Kingway Brewery Holdings Ltd)

- HEINEKEN ASIA PACIFIC BREWERIES LIMITED

- HENAN JINXING BEER GROUP COMPANY

- KIRIN CHINA CO LTD

- HEBEI LANBEI ALCOHOL CO LTD

- SAN MIGUEL

- SUNTORY

- TSINGTAO BREWERY CO LTD

- BEIJING YANJING BREWERY GROUP

- ZHUJIANG BEER GROUP COMPANY

- Guangdong Shaoguan Huoli Brewery

For more information visit http://www.researchandmarkets.com/research/wd98kh/china_regional

Source: Canadean Ltd

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Beer

Source: Research and Markets