Interactive displays feature new augmented reality and other related applications that drive consumer engagement and response
SUSSEX, Wis.--(BUSINESS WIRE)-- Quad/Graphics, Inc. (NYSE:QUAD), announced today that its Actable™ interactive print solutions will be on display at the DMA2012 Exhibition, which runs October 14-16 in Las Vegas. An interactive display will demonstrate to attendees of the Direct Marketing Association’s annual conference and exhibition how new interactive print applications can make direct mail come alive and engage consumers with amazing and response-driving experiences.
The Quad/Graphics display area will feature an Actable interactive print “Integration Station” where conference attendees can get a demonstration of interactive print in action. A related “Experience Actable” wall display will showcase examples of interactive print and provide real-time analytics of how attendees are interacting with Quad’s DMA materials and displays.
Using Smartphones and other mobile devices, marketers will see demonstrations of print coming to life, where they’ll be able to:
- Launch video content directly and seamlessly from a printed page
- Tap a “play” button on a printed music promotion to listen to the featured band
- Pin products to Pinterest from interactive printed catalogs and direct mail
- See a 3D watch animate and rotate from a printed page
- Launch a game from the printed page and play it for a chance to win a mobile coupon
- Launch 3D product demonstrations with a one-tap “buy now” option
“At Quad/Graphics, we are redefining print by making it even more powerful through technology integration with other channels,” explained Joel Quadracci, Quad/Graphics Chairman, President & CEO. “At DMA2012, marketers will see how to connect print and mobile in ways that will engage, inform and entertain while driving real and measureable response. We not only will show off the technology, but also will demonstrate practical ways to seamlessly integrate print and mobile technologies using augmented reality, image recognition, variable QR codes and much more.”
DMA2012 is the annual conference and exhibition of the Direct Marketing Association, held this year at the Mandalay Bay in Las Vegas. The conference runs October 13-18 with the exhibition hall open October 14-16. It's a global event that is expected to draw nearly 10,000 marketers from more than 50 countries. The conference showcases direct marketing solutions with key focus areas including data, customer engagement, and measurable marketing.
Quad/Graphics (NYSE: QUAD) is a global provider of print and related multichannel solutions for consumer magazines, special interest publications, catalogs, retail inserts/circulars, direct mail, books, directories, and commercial and specialty products, including in-store signage. Headquartered in Sussex, Wis. (just west of Milwaukee), the Company has approximately 22,000 full-time equivalent employees working from more than 50 print-production facilities as well as other support locations throughout North America, Latin America and Europe. As a printing industry innovator, Quad/Graphics (www.QG.com) is redefining the power of print in today’s multimedia world by helping its clients use print as the foundation of multichannel communications strategies to drive their top-line revenues.
Claire Ho, Quad/Graphics, 414-566-2955