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Research and Markets: Consumer Attitudes and Online Retail Dynamics in Germany: Shares of Online Retails Sales Expected to Increase to 8.7% in 2016

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/67wqxc/consumer) has announced the addition of Canadean Ltd's new report "Consumer Attitudes and Online Retail Dynamics in Germany" to their offering.

Consumer Attitudes and Online Retail Development in Germany is the result of Canadean's extensive market research covering the online retail industry in Germany. It provides the magnitude, growth, share, and dynamics of the online retail market in Germany. It is an essential tool for companies active across Germany's online retail value chain and for new companies considering entry into the German online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to the German online retail environment.

Key Market Issues

A significant factor in the low growth of m-commerce is that some retail sites are incompatible with smart phones and are not very user friendly or secure.

Low broadband speed is one of the drawbacks for online shopping as retailers cannot provide rich content and video describing the products, which make the site user friendly.

Key Highlights

The share of online retail sales towards total retail sales increased from 2.4% in 2006 to over 5% in 2011 and is expected to increase to 8.7% in 2016.

In terms of online market penetration, music, video and entertainment software was the leading category, with 24.8% of purchases being made online in 2011.

Companies Mentioned:

Otto Group

Conrad

Tanner + Tailor

Douglas.de

Brands4friends.de

Baur.de

For more information visit http://www.researchandmarkets.com/research/67wqxc/consumer

Source: Canadean Ltd

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Retail

Source: Research and Markets