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Neolane’s VP of Marketing, Kristin Hambelton, Named a Finalist in 9th Annual Stevie® Awards for Women in Business

Stevie Award Winners to Be Announced in New York on November 9

NEWTON, Mass.--(BUSINESS WIRE)-- Conversational marketing technology provider Neolane, Inc. announced today that its vice president of marketing, Kristin Hambelton, was named a Finalist in the “Female Executive of the Year—Business Services” category in the 9th annual Stevie® Awards for Women in Business, and will ultimately be a Gold, Silver, or Bronze Stevie Award winner in the program.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run – worldwide. The Stevie Awards have been hailed as the world’s premier business awards. Nicknamed the Stevies for the Greek word “crowned,” Gold, Silver and Bronze Stevie Award winners will be announced during a gala event at the Marriott Marquis Hotel in New York on Friday, November 9. Nominated women executives and entrepreneurs from the U.S. and several other countries are expected to attend.

More than 1,200 entries were submitted this year for consideration in more than 90 categories, including Executive of the Year, Entrepreneur of the Year, Women Helping Women, and Communications Campaign of the Year.

Kristin manages Neolane’s Inside Sales function as well as Marketing, including global branding, product marketing, corporate communications, and field marketing/demand generation. Kristin architected the lead management funnel, defined the key performance indicators and associated benchmarks and directs the Marketing and Inside Sales teams responsible for driving results. She consistently achieves goals for marketing-generated and marketing-influenced revenue, and is a stickler for simultaneously meeting lead quality and cost-per-lead goals. During her three year tenure at Neolane, she has increased the prospect database by more than 300 percent, driven down cost per lead by nearly 30 percent and played a role in increasing revenues to $44 million, the result of 47 percent year-over-year growth in 2011. Additionally, Kristin launched and continues to lead Neolane’s social media and search marketing efforts.

Finalists were chosen by more than 130 business professionals worldwide during preliminary judging. More than 90 members of the five final judging committees will determine the Gold, Silver and Bronze Stevie Award placements from among the Finalists during final judging.

“We’re very excited about this year’s Finalists in the Stevie Awards for Women in Business,” said Michael Gallagher, founder and president of the Stevie Awards. “The judges have told me that they think this is the best and most inspiring crop of nominees we’ve ever had. We look forward to seeing the judges’ final decisions.”

“Kristin is instrumental to Neolane’s success and year-over-year revenue growth Kristin has built our marketing from the ground up and continues to lead a high-performing team of marketing and inside sales professionals,” said Stephan Dietrich, president, Neolane North America. “Kristin’s influence doesn’t end in her role at Neolane, however, she is a frequently quoted thought leader in the press and sought-after speaker in the industry. She is a force in the community at large.”

Details about the Stevie Awards for Women in Business and the list of Finalists in all categories are available at www.StevieAwards.com/Women.

About Neolane

Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 350 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.

Copyright © 2012 Neolane, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

fama PR (for Neolane US)
Danielle Millerick, +1 617-986-5030
neolane@famapr.com

Source: Neolane