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Erie Drive Celebrates First Year in Online Retail

NATICK, Mass., Oct. 11, 2012 /PRNewswire/ -- Erie Drive, provider of hand-picked, design-driven gifts and home accessories is celebrating their first year of operation. Having gone live to a limited audience on October 11, 2011, they have grown their inventory to include over 1,200 fun, useful and unique items that have been individually selected by Creative Director Alexandra Grenham. The Erie Drive team has been lucky to partner with some of the best minds in the online space, starting with their web design partners, Buffalo-based 15Fingers LLC and Creative Style Consultant, Jamie Wood.

(Logo: http://photos.prnewswire.com/prnh/20111018/NE87062LOGO)

"We are excited to be able to provide access and deliver a quality, curated collection of fine quality home products, gifts and personal accessories," says Grenham. "As we rapidly expand our platform and niche presence my collaboration both with Jamie Wood and 15Fingers has been extraordinary. They work in concert to bring my creative dreams for Erie Drive come true. They bring it to life - where we showcase artisans, designers and a bit of the past."

Creative Style Consultant Jamie Wood agrees. "Erie Drive is one of the rare online boutiques that offer a unique selection of home accents and kids toys coupled with a strong visual experience. We aim to evoke a brick and mortar style feel, complete with window display-like styled photographs and 'merchandised' product, with the convenience of shopping online. As Erie Drive grows in scale and scope, we'll continue to achieve fun and innovative approaches to showcasing our offerings."

Zack Schneider, Partner and CEO of 15Fingers LLC, had this to say about working with the team in Natick, Massachusetts, "15Fingers couldn't be happier with Erie Drive as a client and firmly believe that they are bound for even bigger and brighter success. We're extremely thankful for the opportunity to work with such a creatively gifted and highly motivated team of individuals. Our business relationship has grown to a place where we consider Erie Drive part of our extended family and we wish them nothing but the best in the years to come."

John Gavin, CEO of Erie Drive has been pleased with the year's efforts. "We have had such an exciting year, and our success is due to our team, our investors, and the great response that we have received in the marketplace. There has been a positive response to our hand-selected offerings, and we feel that we've hit a niche that combines both practicality as well as design. We've created a user-friendly platform that invests heavily in the idea that our collection needs to be as visually pleasing as possible, bringing the customer into the Erie Drive experience right from the home page and through to each individual item."

Additionally, Erie Drive has been busy pursuing a customer-focused strategy, which includes direct contact with customers by everyone on the team, from the customer service department all the way to the CEO level.

Greg Stobb, VP of Marketing sums it up as, "We have this core belief that, ultimately, our customers decide whether or not we're worth the time and effort they're putting in to pick out something from Erie Drive. We know how important that gift is, how important that finishing touch to a room is, and we work with our customers to make sure that they leave our store with a sense that we are as picky and dedicated as they are. On any given day everyone on our team is responsible for trying our best to make sure that the customer leaves satisfied. You can't please everyone, but we think that our track record so far has been excellent - and we're going to keep it that way."

To celebrate their first birthday, Erie Drive is offering Free Shipping to all customers from October 10 - 14. Says Grenham, "It's our way of saying 'Thank you!' to our current customers, and hopefully, a few new people will come and see what Erie Drive is all about. We hope that you join us!"

About Erie Drive:

ErieDrive.com is an on-trend, design driven e-retailer specializing in handpicked gifts and unique home accents. Based in historic Natick, Massachusetts, and founded in 2011 by GGS Venture Partners, Erie Drive is led by Creative Director Alexandra Grenham, a successful designer and merchandising consultant. Comprised of merchandising experts and design mavens, the Erie Drive team has taken a "boutique approach" to buying by hand-selecting quality items from both local and international markets. Each item that Erie Drive sells has its own unique personality and presence. With the professional assistance and guidance of GGS Venture Partners, Erie Drive has enjoyed over a year of success as an e-commerce site and continues to grow everyday as they now feature over 1,200 unique items.

About 15Fingers, LLC:

Buffalo, NY, based 15Fingers is a digital advertising and marketing firm led by Partners Zack Schneider and Greg Neundorfer. Their team of creatives specialize in dynamic, digital marketing strategies that employ the leading trends, latest tools and an array of professional services including media buying, analytics, copywriting, visual and interaction design and technology services to successfully produce and coordinate compelling advertising campaigns for every client.

For press inquiries regarding Erie Drive, please contact Jamie Wood, jwood@eriedrive.com.

For press inquiries regarding 15Fingers, please contact Zack Schneider, zack@15fingers.com.

SOURCE Erie Drive