NEW YORK, Oct. 11, 2012 /PRNewswire-iReach/ -- Stein + Partners Brand Activation (SPBA) has promoted Ted Kohnen to Chief Marketing Officer – a new position at the agency. Kohnen, who joined SPBA in 2007, was previously Vice President of Integrated Marketing.
In his new role, Kohnen will lead the Agency's global expansion efforts while also continuing to advance the Agency's award-winning integrated marketing practice, which includes all display, search, social and mobile media, as well as direct marketing, marketing automation and performance analytics.
As CMO, Kohnen will lead SPBA's participation in the Business Branding Network (BBN), the leading global network of elite, independent business-to-business advertising and marketing agencies. He will work with network partners to identify business opportunities and provide expanded capabilities and reach for global brands. Earlier this year, SPBA became a member of BBN, further strengthening its global footprint.
"Ted is a key member of the Agency leadership team and has helped us innovate and leverage best practices in integrated multichannel marketing," states SPBA president and chief creative officer Tom Stein. "In his expanded role, we are looking to Ted to accelerate our growth domestically and globally by building existing client relationships and leading our own thought leadership and marketing efforts around the world."
Since joining SPBA, Kohnen has conceived and executed global go-to-market plans leveraging Paid, Earned and Owned Media across SPBA's client roster.
Over the past year, Kohnen has helped create the Brand Activation Index (BAI) methodology that provides a deeper view around the value of major media investments. He has authored several studies utilizing the BAI: The Super Bowl Brand Activation Index and the Olympics Brand Activation Index.
Prior to joining SPBA, he was the Director of Interactive Services at Posner Advertising, where he headed its interactive division for B2B and B2C clients in real estate, technology, healthcare and recruitment industries. He has also held senior marketing positions at several national non-profit organizations.
About Stein + Partners Brand Activation
Named 2012 and 2011 Agency of the Year by BtoB Magazine, and 2010 Agency of the Year by the Business Marketing Association, Stein + Partners Brand Activation (http://www.steinbrand.com) is a branding, integrated and interactive agency that activates brands in such categories as financial services, technology, telecommunications, business advisory services, pharmaceuticals and more.
SPBA's client roster includes ADP, Alvogen, Barnes & Noble, Avail-TVN, Chicago Board Options Exchange (CBOE), InnerWorkings, IntraLinks, Standard & Poor's, Syniverse, Tata Consultancy Services (TCS), uTest and Wolters Kluwer.
SOURCE Stein + Partners Brand Activation