SANTA CLARITA, Calif., Oct. 12, 2012 /PRNewswire/ -- In an effort to help people get away from it all with its current "The Campaign to Escape Completely" initiative, Princess Cruises surprised one lucky passenger with a mystery "Golden Ticket" winning the ultimate prize – a free cruise.
Captured in a video, Ruby Princess passenger Mr. Marsh, from Canada, was randomly selected and his stateroom steward placed a "Golden Ticket" under his pillow. He then was asked to join a special cocktail party where Princess crew members asked him to reveal his surprise – a free Caribbean Getaway cruise for two!
The light-hearted "anti-negativity" campaign was inspired by the line's employees who wanted to play off the current election theme but instead spread some cheer and help people escape from the discouraging headlines. The video is part of a series which are cast entirely with Princess Cruises employees who rally to deliver happiness and joy to passengers.
"The Campaign to Escape Completely," which launched September 18, offers consumers the chance to win free cruises and gifts through a series of consumer emails and a "Ballot Box Trivia Challenge." The campaign runs through November 6.
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SOURCE Princess Cruises