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Research and Markets: Consumer Attitudes Towards Health Claims from the Vitafoods Asia Discussion Forum in September 2012

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/wb8r8f/consumer) has announced the addition of the "Consumer Attitudes Towards Health Claims" report to their offering.

This presentation, which was given at the Vitafoods Asia Discussion Forum in September 2012, summarizes the opportunities and challenges associated with making health claims on functional food products.

Consumers are demonstrating a growing wave of skepticism toward health claims, making it increasingly difficult for functional food and drink manufacturers to build credibility and earn consumer trust. This presentation, given at the Vitafoods Asia Discussion Forum in September 2012, summarizes the opportunities and challenges associated with making health claims on functional food products.

Scope:

- Understand why packaged food and drinks often struggle to gain credibility among consumers, and what companies can do to address this.

- Consumer insight is provided for six key Asia Pacific markets: Australia, China, India, Japan, South Korea, and Singapore.

Highlights:

- Packaged food and drink companies are perceived to be less trustworthy than the government and even banks. This highlights the trust gaps that industry players need to overcome in order to enhance consumer confidence, particularly for functional food.

Reasons to Purchase:

- According to consumers, how trustworthy are packaged food and drinks companies compared with other sectors?

- To what extent are functional food claims trusted compared with natural/organic claims and general health claims?

- How can food and drink manufacturers use packaging to enhance credibility?

For more information visit http://www.researchandmarkets.com/research/wb8r8f/consumer

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Food and Beverage

Source: Research and Markets