Research and Markets: Canada Beer Market Insights 2012

DUBLIN--(BUSINESS WIRE)-- Research and Markets ( has announced the addition of Canadean Ltd's new report "Canada Beer Market Insights 2012" to their offering.

Introduction and Landscape

This report comprises of high level market research data on the Canada beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What makes this report unique and essential to read?

The Canada Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Canada Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for top major brewers

This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Highlights

MolsonCoors focuses strategically on Coors Light and Molson Canadian, while A-BInBev's strategy focuses on Budweiser and Bud Light.

The battle for share has led to the focus on a handful of high volume brands which has resulted in the top 5 brands representing 45% of total beer volume with the remaining 350 or so brands contributing the remaining 55%.

In 2011 off-premise venues continue to account for the largest portion of beer volume

Though tremendous energy and resources are put behind the major brands, the industry as a whole continues to diversify in product offerings with investment and interest in local and imported craft type beers as well as an increased number of imported brands and countries of origin.

Product packaging in the beer market in Canada is highly regulated and tightly controlled.

For more information visit

Source: Canadean Ltd

Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Beer

Source: Research and Markets