PR Newswire's CEO, Ninan Chacko, Discusses the Evolution of the PR Industry with the Financial Times

NEW YORK, Oct. 12, 2012 /PRNewswire/ -- In a recent Financial Times article, "PR and news boundaries are being redrawn," media editor Andrew Edgecliffe-Johnson turns the spotlight on the PR industry using PR Newswire's transformation as the indicator of the increasing importance of this earned media discipline.

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A recent post on Beyond PR, Evolving Media ... And Evolving PR, takes a closer look at Edgecliffe-Johnson's analysis of the changing PR business as well as PR Newswire's CEO, Ninan Chacko's, perspective on the emergence of content marketing, its impact on communications and the future of the business.

"Content marketing stems from the recognition by brands of the opportunity to be publishers –publishers of high-quality, engaging content," said Chacko. "Content - in its wide array of formats – helps create a rich narrative that reinforces what the brand is, what it stands for and the value it brings to its audiences."

Read the full post here:

About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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