DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/5969bq/vertical_markets) has announced the addition of the "Vertical Markets: Healthcare - Government - Finance: What Potential for Operators?" report to their offering.
Seen as a means for expansion, vertical markets are increasingly a target for telecom operators who are positioning themselves in new segments.
Conquering these markets is an objective shared by all types of operators and is part of a worldwide movement.
This study looks at three vertical sectors: health-care, financial services and governmental services.
Vertical markets that are highly coveted by telecom operators
IDATE has just published its report "Vertical markets: Health, Government and Finance: What potential for operators?. Capturing vertical markets is clearly an objective shared by many operators. In fact, for Christoph Pennings, Project Manager for this report, "Telecom operators increasingly favour a targeted approach to vertical markets, which they see as a means of developing their activities, in a context of eroding margins, by positioning themselves in new market segments, through greater customization of the services they offer." While vertical markets are certainly not the only remedy to the strong pressure on telcos, they can still provide a considerable boost."
The vertical offers that are available in the market today or under discussion do not imply an entire re-invention of telecom operators' product portfolios. Instead, most vertical offers centre on traditional connectivity but ideally add a few QoS features that make them appealing to the targeted industry, like low latency or security. One of the telecom operators interviewed during the study actually confirmed that about 80% of its healthcare division's revenues come from connectivity. For vertical products somewhat further from their core business, telecom operators with a strong ICT-branch are in a better position to develop the necessary added value to make a product successful in the targeted vertical than players which cannot tap into this kind of resource in-house.
- BT finance
- Verizon Financial Network (VFN)
- Vodafone M-Pesa
For more information visit http://www.researchandmarkets.com/research/5969bq/vertical_markets
Source: Research and Markets