Drinks Americas to Release Limited Edition "Los Ultimos Dias" KAH(R) Tequila Bottle in New Mexico Walgreens Stores

LOS ANGELES, Oct. 16, 2012 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCQB:DKAM) ("Drinks"), a leading developer and marketer of beverage products, is pleased to announce the upcoming release of Los Ultimos Dias, the limited edition bottle of its award-winning KAH® Tequila, in Walgreens stores across New Mexico.

"Our continued business relationship with KAH has grown exponentially here in the state of New Mexico," stated Raine Paulk, sales supervisor at Southwest Wines & Spirits, exclusive distributor of KAH Tequila in New Mexico. "We look forward to the release of the Los Ultimos Dias bottle in November 2012. We are fortunate to have KAH carried by over 30 Walgreens stores and many other retailers statewide."

Ms. Paulk continued, "Walgreens will host Richard Cabo, the bottle artist for Los Ultimos Dias, in New Mexico during the first weekend in December. Mr. Cabo will sign the limited-release bottles and meet with customers at one of our Walgreens. Southwest Wines & Spirits is excited to grow and build a relationship with KAH in the state of New Mexico. We look forward to a long business relationship with Drinks."

About Walgreens

As the nation's largest drugstore chain with fiscal 2012 sales of $72 billion, Walgreens' (www.walgreens.com) vision is to become America's first choice for health and daily living. Each day, Walgreens provides nearly 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens' scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 7,944 drugstores in all 50 states, the District of Columbia and Puerto Rico. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages. In June 2011, the Company entered into a sales, distribution and licensing agreement with Worldwide Beverage Imports, LLC and is now selling and distributing KAH® Tequila, Agave 99® Tequila, Rio Bravo Beer, Crazy Pig Mexican Ale, Mexicali Beer and Chili Devil Beer. The Company also markets Willie Nelson's Old Whiskey River Bourbon, receives a royalty for Kid Rock's American Badass Beer and Damiana Mexican Liqueur, and owns and distributes Rheingold Beer.

For further information, please visit us on Facebook at http://www.facebook.com/KahTequila and on our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

CONTACT: Dave Gentry RedChip Companies, Inc. Tel: +1-800-733-2447, Ext. 104 info@redchip.com http://www.redchip.comSource:Drinks Americas Holdings, Ltd.