LifeLock Named Organization of the Year in the 2012 American Business Awards

TEMPE, Ariz., Oct. 17, 2012 (GLOBE NEWSWIRE) -- LifeLock, Inc., an industry leader in proactive identity theft protection, is the most honored organization in the 2012 American Business Awards, being named Organization of the year. For more than seven years, LifeLock has been leading the way for consumers to help protect their identities from potential identity threats and was the first in the industry to offer proactive identity theft protection.

LifeLock was also recently recognized by the American Business Awards as the 2012 Company of the Year – Diversified Services and 2012 Marketing Campaign of the Year. This marks the sixth consecutive year that LifeLock has won Stevie Awards presented by the American Business Awards, the most of any company in the identity theft protection industry.

In 2007, LifeLock also received a Stevie Award for the Best Radio Ad or Campaign and in 2008 the Best Magazine Ad/Campaign and Best Radio Ad/Campaign. In 2009, the identity theft protection company received Stevie awards for 'Best Overall Company of the Year-Up to 2,500 Employees-All Services' and Best Copywriting. In addition, the LifeLock TrueAddress™ service was named Favorite Service in the first ever People's Choice Stevie® Awards for Favorite New Products in 2009. In 2010, LifeLock won the Best New Product or Service of the Year Stevie Award for the LifeLock Identity Alert® system. Last year, LifeLock won 'Marketing Campaign of the Year for the "LockMan – Relentlessly Protecting Your Identity" campaign' and 'Customer Service Team of the Year for the Resolution Team'.

The Stevie Awards are the U.S.A's premier business awards competition. This new addition to the ABAs' repertory of awards includes five best-of-competition prizes that are awarded to the organizations that submitted the best body of work to the competition, in their own name or in the names of one or more clients.

Nominees in The 2012 American Business Awards were not able to apply for the Best of the ABA Awards directly. Winners were determined by a points system based on the total number of awards won in the ABAs, with a Gold Stevie Award win counting for 3 points, each Silver Stevie Award for 2 points, and each Bronze Stevie win counting for 1.5 points. LifeLock received 61 total points.

For the latest information on LifeLock identity theft protection, visit which includes extensive resources for consumers to better understand what identity thieves don't want you to know. The LifeLock website includes an identity theft education section highlighting actions that consumers can take to help reduce their risk of becoming a victim of identity theft.

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About LifeLock

A multiple award-winning organization, LifeLock, Inc. has been recognized by Inc. Magazine as the eighth fastest growing private company (2010), by Arizona Corporate Excellence as Arizona's Fastest Growing Company and by the American Business Awards as having the Best New Product or Service of the Year for the LifeLock Identity Alert® system. LifeLock most recently won two Stevie Awards at the 2011 American Business Awards. LifeLock was recognized for the 2011 Marketing Campaign of the Year – Diversified Services" award for the "LockMan - Relentlessly Protecting Your Identity" campaign. In addition, LifeLock's Resolution Team received the "2011 Customer Service Team of the Year" award for its unwavering support of members who have identified issues related to identity theft.

The LifeLock logo is available at

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