Carrier mVoIP Grows Up

STERLING, Va., Oct. 17, 2012 (GLOBE NEWSWIRE) -- Current Analysis, the market leader in continuous, tactical competitive intelligence for the telecommunications and information technology markets, announced today the release of their advisory report on Carrier mVoIP. Once considered an oxymoron, Carrier mVoIP is now deployed in various guises, from prepaid to roaming, focusing on a variety of target markets and international calling apps, even disguising 'real voice' as mVoIP.

Until recently, most carriers viewed third-party mVoIP apps as an unwelcome and damaging product of the app store age; a major threat to their core mobile voice revenues. Although that view still holds, a number of European and U.S. carriers have decided to meet the third-party app providers head-on with their own-branded applications for IP comms voice and messaging. Unlike the generic positioning of IP comms OTT apps, such as Viber or Skype, carrier mVoIP apps tend to demonstrate a more varied and segmented positioning.

Emma Mohr-McClune, Service Director, Consumer Services - Global at Current Analysis commented, "This advisory report gives an overview of the variety of approaches in evidence with carrier mVoIP examples, from across a number of markets. Players as diverse as T-Mobile, Vodafone,, Telefonica and 3Sweden have all launched a variety of apps, on which we provide our perspective."

The report covers Current Analysis' perspective on six key targets of carrier mVoIP:

  • Frequent Travelers
  • Youth Segment
  • Prepaid Acquisition Aggression
  • International Calling
  • BYOD Segment
  • OTT Offset

"Carrier mVoIP apps have been developed to foster value and differentiation across a more granular spectrum of services, to serve different strategic agendas – from national prepaid acquisition aggression, to targeting segments with frequent roaming and international calling requirements," added Weston Henderek, Principal Analyst, Consumer Services U.S. at Current Analysis. "Some carriers have even resorted to launching smartphone apps for voice calls which are, in fact, standard circuit-switched mobile voice."

To get all the details of Current Analysis' recommended actions and download a complimentary copy of this report, please go to

Media Contact:

Amee Singh
Sr. Director, Marketing Communications

About Current Analysis

Current Analysis ( is the only provider of real-time, in-depth tactical competitive intelligence, analysis, and advice. The company has been helping leading telecommunications, information technology and business software companies improve their competitive intelligence, differentiate themselves in the market, and win more business. For more than 15 years, sales teams, product managers, marketing professionals, and executives have relied on Current Analysis as a trusted partner to improve their ability to anticipate and quickly take action on market opportunities and competitive threats. The company serves more than 35,000 professionals at over 1,600 global enterprises.

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Source: Current Analysis