LOS ANGELES, Oct. 17, 2012 (GLOBE NEWSWIRE) -- Evolved Novelties is excited about several initiatives they have planned for Breast Cancer Awareness Month this October. Love Candy by Kendra is introducing The Prevail personal massager, Evolved is hosting an auction on E-bay for breast cancer awareness, the classic Faith vibe is out again in full force, and select retailers will be offering store-wide promotions on Evolved Novelties products.
The Prevail personal massager, designed by Kendra Wilkinson in collaboration with Evolved Novelties and coming out under the Love Candy brand, is a slim toy that comes in black or white, with a pink ribbon design signifying the buyer's commitment to breast cancer research. Each purchase automatically donates funds to the "Save the Ta-tas" foundation, which directly funds the fight for the cure. This multi-function, multi-speed vibe is packaged in a satin drawstring bag that fits inside a faux leather case, great for discreet storage or travel.
"The Prevail is a great slim toy for any woman," says Marcus West, Marketing Director at Evolved Novelties. "And just knowing part of the purchase funds research makes you feel twice as good about buying it! It's the perfect product for Kendra's debut into novelties, because not only is it a great starter toy, but it also gives back to an important women's cause through Save the Ta-tas, who are committed to growing more each year."
The primary focus of Save the Ta-tas is to support groundbreaking projects of independent cancer researchers. In mid-2012 they announced funding for their fifth independent cancer researcher for a two year grant cycle. With the support of their own customers, retailers, philanthropic partners, licensees and independent community fundraisers, they continue to provide funding for additional researchers.
Evolved Novelties is hosting an auction on E-bay, offering up a signed copy of Kendra Wilkinson's bestselling book Being Kendra, a romance-enhancing Love Candy Collection kit signed by Kendra, and a Swarovski crystal-encrusted vibe. Visit www.evolvedworld.com and click on the E-bay auction to enter.
Evolved's tried and true Faith vibe is also available for purchase with proceeds benefitting the foundation. Faith comes in black and white with a pink ribbon design and has been very popular with women over the last two years. And not only do Evolved's toys donate money to cancer charity, but they also aid in the healing process.
"Women who have undergone cancer treatment often feel emotionally and physically depleted," says Lucy Vonne D'Olimpio, Sales Executive and resident 'Toy Whisperer' at Evolved Novelties. "Doctors will sometimes recommend cuddling and touching exercises to bring back sensual feelings, to help begin healing. Our toys really help with that, bringing a focus and some fun into the exploration process."
There are three Evolved products that continually donate to the cause, but for the month of October, select retailers will also be offering donations to Save the Ta-tas for every Evolved Novelties purchase they make.
"The Prevail and Faith, as well as the 1oz size cleaner donate to Save the Ta-tas all year round," says Greg Alves, President of Evolved Novelties. "But for October specifically we'll have select retailers donating proceeds from every Evolved Novelties toy they sell. It's our way of showing that we are committed to women's health and well-being."
Retailers will be advertising the Evolved Novelties Breast Cancer Research campaign with signage and displays, also letting consumers know about Save The Ta-tas, where their dollars will go to aid in breast cancer research.
About Evolved Novelties
Evolved Novelties products are distributed to more than 25,000 stores worldwide with markets encompassing North America, South America, Europe, Russia, Africa, the Far East, Australia and more. Their mission is to provide groundbreaking, innovative sexual health products to improve the typical couple's romantic life, a market which is growing exponentially fast.
Evolved Novelties has been creating exceptionally high quality, truly unique massagers since its inception in 2006. Their award-winning designs, packaging and packaging strategies emphasize ingenuity and style, and they take pride in crafting each new line to inspire women and couples to reach new heights of intimacy and pleasure. Clean lines, elegant shapes and playful colors are paired with European standard high-speed multifunction motors that offer unparalleled choice in variety of play.
Evolved massagers are manufactured from the highest quality, safest, non-toxic Phthalate-free materials available and are 100% Waterproof. Evolved Novelties also offers the strongest warranty in the industry, and adheres to the highest standard for product testing in the market.
For more information, visit Evolved Novelties website at www.myevolved.com
About Love Candy by Kendra
Famed reality TV star and best-selling author Kendra Wilkinson shares her personal secrets to successful romance and intimacy with her Love Candy collections and products. Designed personally by Kendra in collaboration with Evolved Novelties, each line of products is created to enhance the lives of women and couples, and bring them closer together. Encouraging confidence and closeness in loving relationships, Kendra's goal with Love Candy is to give people the tools to fully enjoy their romantic lives.
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Source: Evolved Novelties