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Lyris Completes $5 Million Capital Raise to Fund Growth Strategy

Equity Infusion Provides Working Capital to Expand and Accelerate Adoption of the Lyris ONE Digital Marketing Platform

Director Roy Camblin Named Chairman of the Board of Lyris, Inc.

EMERYVILLE, Calif., Oct. 18, 2012 (GLOBE NEWSWIRE) -- Lyris, Inc. (OTCBB:LYRI), the global digital marketing expert, today announced that it has completed a $5 million capital raise and appointed Roy Camblin as Chairman of the Board of Directors.

"We are very excited to complete this capital raise as we look to accelerate the adoption of our recently launched Lyris ONE digital marketing platform," stated Wolfgang Maasberg, President and CEO of Lyris, Inc. "Lyris ONE makes it simple for marketers to glean actionable insights from massive amounts of customer data, and use that information to create intelligent campaigns that improve revenue outcomes – and deliver unprecedented value to the customer channel of ONE."

Concurrent with this capital raise, Roy Camblin has been appointed Chairman of the Board of Directors, replacing Ty Comfort who remains a Director of the company. Mr. Camblin has been a member of the Lyris, Inc. Board since February, 2012. He has been an independent strategic consultant since 2002, and he brings significant experience in management and consulting roles to Lyris. Camblin served as Chief Executive Officer and Director of Cleanfish, Inc., an environmentally-responsible seafood broker, from 2009 to 2010 and as Senior Vice President of Engineering at Zebra Technologies Corp., a software division for marine terminal and supply chain automation, from 2006 to 2008. Prior to his work as an independent consultant, Camblin held Chief Information Officer and other senior level positions with Oracle Corporation, Citigroup, CB Richard Ellis, Ephipany, Inc., and Netgateway, Inc. Camblin has a Master of Science in Systems Management from the University of Southern California and a Bachelor of Science in Marketing from Florida State University.

About Lyris

Lyris, Inc. is a leading global provider of digital marketing solutions that helps companies engage with customers in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions, and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms improve marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time social, mobile, and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris ONE, Lyris HQ, Lyris LM - combined with customer-focused services and support.

Forward Looking Statement

This press release includes forward-looking statements, as defined in the Private Securities Litigation Reform Act of 1995 (PSLRA), that reflect our current views with respect to future events and financial performance, and that are subject to many risks and uncertainties. These forward-looking statements include material in quotations from management, including our estimate of our addressable market. Statements that include word such as "expects," "intends," "plan," "believe," "project," "estimate," "may," "should," "anticipate," "will" and similar statements identify many of our forward-looking statements.

Many factors could cause actual results to differ materially from those indicated in our forward-looking statements. For example, market acceptance of our products, potential delays in product development, product offerings by our competitors, and our ability to finance anticipated growth could affect our future results. Other risk factors that could cause actual results to differ significantly from our expectations are described in our annual and quarterly reports filed with the Securities and Exchange Commission (available at www.sec.gov). Unless otherwise required by law, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future developments or otherwise.

If one or more of these risks or uncertainties materialize, or if our underlying assumptions otherwise prove to be incorrect, our actual results may vary materially from what we project. Any forward-looking statements you read in this news release reflect our views as of the date of this press release with respect to future events, and are subject to these and other risks, uncertainties and assumptions relating to our operations, financial condition, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or individuals acting on our behalf are expressly qualified in their entirety by this paragraph.

CONTACT: Investor Relations Contact: Rich McDonald Director, Investor Relations (610) 688-3305 rmcdonald@lyric.comSource:Lyris, Inc.