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Arctic Ease Insults Ice Injury With "Ice is So Dumb" Digital Campaign

PHOENIXVILLE, Pa., Oct. 19, 2012 (GLOBE NEWSWIRE) -- "Ice is so dumb it couldn't get out of the way of the Titanic," at least that's what pro footballer Vernon Davis says in a new video from Arctic Ease called "Ice Is So Dumb."

The digital video (http://www.youtube.com/watch?v=x5KP1Pj9VVw) features one-liners from actors Eric Roberts, Ed Marinaro and Patrick Kilpatrick; NFL athletes Vontae Davis, Vernon Davis, Arrelious Benn, Ed "Too Tall" Jones, Jonathan Ogden, and Dermontii Dawson; boxer Henry Tillman, and triathlete Meredith Kessler. It's the first in a series of "Ice Is So Dumb" videos the brand is sharing online, to convey that Arctic Ease Cold therapy wraps and pads are safer and cleaner than ice.

Additionally, Arctic Ease is giving the public their chance to add insults to ice's injury by creating a contest where people can tweet #IceIsSoDumb insults. Arctic Ease will select the best ones and award them with free product. People can send #IceIsSoDumb hashtagged tweets through twitter or a custom Facebook app that lives on https://www.facebook.com/arcticease.

"Treating injuries with ice for extended periods of time can lead to other potential injuries like tissue and nerve damage or burns from overuse, not to mention it's messy. This is a light-hearted way to spread the word that Arctic Ease is a safe, easy, therapeutic alternative to ice," commented Carol Forden, CEO of Arctic Ease.

About Arctic Ease

Headquartered in Phoenixville, PA, Arctic Ease produces a line of wraps and pads that provide hours of relief from pain and inflammation without the hazards and discomfort of ice or frozen gel packs, or irritating menthol patches. Arctic Ease is 100% made in America including all raw materials. Arctic Ease is available online, at drug stores, and mass-market retailers across North America. Several professional athletes endorse Arctic Ease including Tina Charles of the WNBA, Professional Triathlete Meredith Kessler, and NFL stars Vernon Davis, Vontae Davis, and Arrelious Benn.

For more information visit: http://www.arcticease.com.

Follow @ArcticEase on Twitter or "Like" Arctic Ease on Facebook: https://www.facebook.com/arcticease

Contact:

Ryan Olah, Red Tettemer + Partners

rolah@redtettemer.com, 267.402.2024

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Source: Arctic Ease