Leading Australian Retailer Deploys Lyris to Increase Online Conversions and Lead Generation

EMERYVILLE, Calif., Nov. 12, 2012 (GLOBE NEWSWIRE) -- Lyris, Inc. (OTCBB:LYRI), a global provider of digital marketing solutions, today announced Harvey Norman has selected and deployed Lyris' digital marketing platform to increase online conversions and lead generation for the company's 180 retail stores. Using Lyris, Harvey Norman will dramatically increase the quality of customer engagement across digital channels, and by doing so increase retention and loyalty.

"In retail we are constantly trying to reach customers with relevant, timely and valuable information," said Dan Hosford, Digital Marketing Director at Generic Publications, Harvey Norman's internal Advertising Agency. "It made perfect sense for us to build out our digital marketing program with a respected technology company like Lyris. We have been very impressed with the team's professionalism, the rapid and seamless implementation, and the capabilities of the platform to manage the scale of our digital marketing programs."

Harvey Norman needed a reliable and robust digital marketing platform to better understand customer behaviors and use that knowledge to deliver superior customer experiences. Lyris' intuitive interface and intelligent campaign features empower the retailer to easily set up automated trigger campaigns and rapidly respond to critical conversion opportunities, such as online cart abandonment. Additionally, Harvey Norman can take advantage of Lyris' ability to capture customer interactive data from a vast variety of structured and unstructured sources, including social, email, mobile and hundreds of enterprise applications (a.k.a. "Big Data"), to power digital marketing campaigns that deliver higher revenues.

"We are delighted to be working with one of the world's top retailers to help them reach their varied customer base with the right message, at the right place, and at the right time," said Wolfgang Maasberg, CEO of Lyris. "Lyris solutions empower marketers to leverage the power of Big Data to optimize digital marketing campaign planning and execution, and will help Harvey Norman drive both online and in-store sales in new ways."

Lyris empowers marketers to capture, collect, and act on vast customer data to drive meaningful engagement and deliver measurable results. Lyris' powerful marketing analytics, combined with best practices-based campaign design and automation features, enable marketers to optimize all customer interactions.

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About Lyris

Lyris, Inc. is a leading global provider of digital marketing solutions that helps companies engage with customers in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions, and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms improve marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time social, mobile, and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris ONE, Lyris HQ, Lyris LM - combined with customer-focused services and support.

CONTACT: Press contact: Danielle Tarp, Blanc & Otus for Lyris 415.856.5182 dtarp@blancandotus.comSource:Lyris, Inc.