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Mecox Lane Limited to Announce Third Quarter 2012 Results on November 20, 2012

SHANGHAI, China, Nov. 14, 2012 (GLOBE NEWSWIRE) -- Mecox Lane Limited ("Mecox Lane" or the "Company") (Nasdaq:MCOX), which operates one of China's leading online platforms for apparel and accessories, today announced that it will report its financial results for the third quarter ended September 30, 2012 on Tuesday, November 20, 2012, after the U.S. markets close.

Mecox Lane management will hold an earnings conference call at 8:00 p.m. U.S. Eastern Time on Tuesday, November 20, 2012 (9:00 a.m. Shanghai/Hong Kong Time on Wednesday, November 21, 2012) to discuss results and highlights from the quarter and answer questions.

A brief presentation to accompany the earnings call will be available on the Company's website, http://ir.m18.com/events.cfm, at 6:30 p.m. U.S. Eastern Time on November 20, 2012 (7:30 a.m. Shanghai/Hong Kong Time on November 21, 2012).

The dial-in numbers and passcode for the conference call are as follows:

U.S. Toll Free: +1-855-500-8701
International: +65-6723-9385
Hong Kong: +852-3051-2745
Passcode: 68973476

Additionally, an archived webcast of this call will be available on the Investor Relations section of Mecox Lane's website at http://ir.m18.com.

About Mecox Lane Limited

Mecox Lane Limited (Nasdaq:MCOX) operates one of China's leading online platforms for apparel and accessories as measured by revenues in 2011. The Company offers a wide selection of fashion products through its www.m18.com e-commerce website and physical store network. Product offerings include apparel and accessories, home products, beauty and healthcare products and other products, under the Company's own proprietary brands, such as Euromoda and Rampage, as well as other selected third-party brands, including established international and Chinese brands in addition to independent and emerging brands. For more information on Mecox Lane, please visit http://ir.m18.com.

The Mecox Lane Limited logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11140

Safe Harbor Statements

This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "future," "plans," "believes" and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, our limited operating history, our ability to protect our intellectual property rights, our ability to respond to competitive pressure, changes of the regulatory environment in China, and economic slowdown in China and/or elsewhere. Further information regarding these and other risks is included in Mecox Lane's filings with the U.S. Securities and Exchange Commission. Mecox Lane does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

CONTACT: For investor and media inquiries please contact: In China: Phili Xu Mecox Lane Limited Tel: +86-21-6495-0500 or +86-21-5464-9900 Ext. 8161 Email: ir@m18.com Nicholas Manganaro Ogilvy Financial, Beijing Tel: +86-10-8520-6600 Email: mcox@ogilvy.com In the U.S.: Jessica Barist Cohen Ogilvy Financial, New York Tel: +1-646-460-9989 Email: mcox@ogilvy.com

Source:Mecox Lane Limited