ATLANTA, Nov. 19, 2012 (GLOBE NEWSWIRE) -- In a bold move, OfficeZilla is bucking national Black Friday trends by raising its prices to never-before seen highs this Friday.
OfficeZilla is officially changing its tagline from "Same Stuff. Less Money."™ to "Same Stuff. MORE MONEY." The retailer is promising ridiculous Black Friday "specials" such as a $9,000 box of standard paper clips and a $15,000 pair of scissors. No, OfficeZilla is not selling solid gold paper clips or diamond encrusted scissors – just the same stuff, for more money.
OfficeZilla is founded by the same team that founded the recently launched Inc. 500 Flip Flop Shops and helped build other household brands such as Nike, Cold Stone Creamery, CNN, and Moe's Southwest Grill.
With the reverse Black Friday Strategy, has this revered, award-winning team gone mad?
"We offer the best prices 364 days a year," said OfficeZilla CEO and co-founder, Darin Kraetsch. "So, while everyone is offering a one-time sale, we're offering a one-time hike. Since we offer such discounted prices year round, we are hoping for strong sales during Black Friday to help us compensate for our everyday deep discounts."
Kraetsch says, "We're sick of retailers keeping high prices year-round and then dropping them drastically to exploit holiday shoppers and force them up at the crack of dawn to bust doors. Really? Why not just offer low prices year-round? Retail is broken and we are going to break it more. It's time for a game-changing approach. So, we are raising prices to ridiculous amounts on Black Friday."
OfficeZilla co-founder Brian Curin adds, "This is a nice way for everyone to enjoy pricing typically only reserved for the government, such as with the infamous $9,600 hammer or the $7,600 coffee maker."
As with all retailers, OfficeZilla does have some fine print.
"As of 12:01 a.m. on Saturday, Nov. 24, our insanity will come to an end and we will revert to our standard operating policies including but not limited to: Free Shipping over $45, Next Day Delivery on most items, Guaranteed lowest price and the most personal service you have ever received."
Living up to its tagline, Same Stuff. Less Money.™, OfficeZilla offers everything a modern office could need—including office supplies, ink and toner, paper, office furniture, break room materials, office gadgets and cleaning products.
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