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F.I.T.T. Energy, a Distinctly Different Energy Drink

FITT Highway Products Inc. Logo

MISSION VIEJO, Calif., Nov. 27, 2012 (GLOBE NEWSWIRE) -- FITT Highway Products, Inc. (OTCQB:FHWY) (the "Company") has retained F.I.T.T. Energy Products Inc. ("FITT") to perform the majority of its operating functions. Currently the Company receives a small royalty from FITT's sales of "F.I.T.T. Energy for Life", one of the three unique medical doctor-designed energy shots being sold by FITT in the retail marketplace. In reaction to recent developments in the energy drink industry, FITT has asserted that its product line is fundamentally different from those being scrutinized by the City of San Francisco, the Food and Drug Administration (FDA). The recent press is available at the following link Monster 5-Hour-Energy .

According to Michael R. Dunn, FITT's CEO, "F.I.T.T. Energy was born of the same concern exhibited by San Francisco City Attorney Dennis J. Herrera's letter to Monster Energy and the recent probe initiated by the FDA." Dunn added, "If you read Herrera's letter to Monster Energy it addresses among other issues the levels of caffeine in the product. We have created a product that avoids what we felt were potentially dangerous and unhealthy levels of caffeine while uniquely adding the proven health benefits of Resveratrol. F.I.T.T.'s use of vasodilators to increase blood flow also helps mitigate other health concerns that we presume are at the heart of San Francisco's inquiry."

"We firmly believe we are Energy Drink 2.0," said Dunn. "More effective, safer, and with added health benefits that consumers should indeed want to ingest." The FITT line of products and ingredients can be viewed at www.throwafitt.com .

In July, three energy drink companies received subpoenas from the New York's attorney general. Subpoenas were sent to Monster, PepsiCo and Living Essentials LLC. PepsiCo manufactures AMP energy drink and Living Essentials manufactures 5 Hour Energy Attorney General in New York .

"We are deeply troubled by reports that individuals may have lost their lives as a result of excessive consumption of energy drinks," F.I.T.T. president Michael R. Dunn stated. "And it is important for the general public to understand that the phrase 'energy drink' covers a broad and diverse spectrum of beverages that use an array of ingredients in a wide range of quantities. We believe we are at the opposite end of that spectrum from those being examined by San Francisco and the FDA in numerous and fundamental ways."

About FITT Highway Products, Inc.

FITT Highway Products, Inc. is a brand management Company. As disclosed in its recent 10-Q filing for the period ended March 31, 2012, the Company entered into an Operating Agreement with FITT to perform a majority of the Company's operating services, including among other things, selling, marketing, producing and distributing 'F.I.T.T. Energy For Life" in exchange for a royalty payment.

The FITT Highway Products Inc. Logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=15944

Forward-Looking Statements

Certain statements made in this announcement may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Management cautions that these statements are based on management's current knowledge and expectations and are subject to certain risks and uncertainties, many of which are outside of the control of the Company, that could cause actual results and events to differ materially from the statements made herein. For a more detailed discussion of the risks that could affect our operating results, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our subsequently filed quarterly reports on Form 10-Q. The Company's actual results could differ materially from those contained in the forward-looking statements. The Company assumes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACT: FITT Highway Products, Inc. Michael R Dunn CEO 949-582-5933 miked@thefitthighway.com

Source:FITT Highway Products Inc.