Buckaroo Brings Topix News and Events to Local Platform

SAN JOSE, Calif., Nov. 27, 2012 (GLOBE NEWSWIRE) -- Leading promotional engine Buckaroo (www.buckaroo.com) will be integrating news and events from online local news and discussions site Topix (www.topix.com), making the daily deal site an instrumental tool for small business. The move comes in support of setting a local tone for merchants and shoppers alike.

The new design of Buckaroo rivals the traditional display of regular advertising, replacing harsh ad bombardment with a smooth transition of news and merchant offerings. Viewers looking to catch up on the local news and weather may also click on a deal created by a business in their area.

"There's a growing demand from small businesses to permeate the local sector using new approaches that won't put them out of business", states Alan. "At the same time, no one likes being barraged by irrelevant advertising. This is arguably one of the industry's biggest challenges."

Since Buckaroo's inception in May 2011, the company continues to characterize itself with a "merchant-centric" business model, giving small business owners full control over transactions and promotional terms without sharing revenue.

"More than just a place of commerce, we believe in giving our users the ability to stay informed of the current events not only in their city, but down the street. It's crucial to create a place of trust and relevance – where people can make their community their own," says Alan Fisher, Chairman of Buckaroo and Iron Speed, Inc. "Buckaroo intends to be that place."

Buckaroo also believes in the value of quality over quantity for its 46 million subscribers in the United States and Canada.

It's free to post on Buckaroo, and email marketing packages start as low as $100. Learn more about Buckaroo's low-cost pricing.

About Buckaroo

Buckaroo's parent company, Iron Speed, Inc. (www.ironspeed.com), is well-funded with a capital base of over $20M from several strategic investors and executives from AMD, Excelan, Onsale, and Oracle. The company was founded in 1999 and is based in San Jose, CA. Find Buckaroo on Facebook and Twitter to learn more.

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Source: Buckaroo