DETROIT, Nov. 28, 2012 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR), the technology performance company, today announced that Bob Kennedy, Vice President, Strategic Services, Compuware, presented an overview of the Compuware Mobile Visioning practice at the CIO Forum & Executive I.T. Summit held in Raleigh, NC, on November 27 and 28. At a session for CIOs and I.T. executives, titled "Mobile Visioning: The Intersection of Technology, Business and User Needs," Kennedy detailed the methodology and benefits associated with the Visioning practice.
With more than 50 percent of companies in the U.S. planning to invest in mobile technology in the next 12 months, it is imperative that these investments deliver the results and experiences that both enterprises and users demand. However, enterprises often dive into mobile development without fully detailing the business objectives and user needs driving the investment. Without these strategic underpinnings identified, these mobile investments can fall short of delivering returns to the business.
At the CIO Forum & I.T. Summit, Kennedy provided an overview of Mobile Visioning, a strategic offering provided by Compuware's Strategic Services group. Through the Mobile Visioning process, business objectives and user needs are clearly articulated and translated into mobile roadmaps and application concepts. The process serves to support alignment across functions and to drive real value for both the enterprise and the user by identifying key innovations and differentiators that are in line with the stated objectives.
"The Mobile Visioning process extends from our philosophy of business first, mobile second," explained Kennedy. "With a holistic view of business drivers and the user environment, Compuware can help our customers define the right mobile strategy and approach that delivers both value and competitive advantage." The session provided insights and perspectives about mobile programs for stakeholders who want to ensure they are driving value and results from their mobile investments. Key topics included:
- Overview of Mobile Visioning process and key components
- Articulating business goals and objectives around mobile solutions
- Achieving internal alignment through the Visioning process
- Using a design-oriented process to detail the user environment and needs
- Outlining an initial development and design approach
- Constructing initial phased mobile roadmaps
Bob Kennedy is the Vice President of Compuware's Strategic Services Group, which includes Mobile Solutions. Bob has worked with leading brands and business leaders to define and develop consumer and enterprise mobility strategies and platforms, including the world's largest automotive mobile-telematics solution. Compuware Mobile Solutions has successfully launched comprehensive, integrated mobile solutions across a range of industries globally ― amassing over 25 million mobile downloads, connecting over 11 million M2M devices and deploying enterprise applications to over 100,000 employees. To learn more about Compuware Mobile Solutions, click here.
Compuware Corporation, the technology performance company, makes technology make a difference by providing software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.
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