Fat Pebble Keeps the Ball Rolling With Clay Jam, the Latest Zynga Mobile Game

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SAN FRANCISCO, Nov. 29, 2012 (GLOBE NEWSWIRE) -- Fat Pebble, an independent game studio based in Brighton, UK, and Zynga, (Nasdaq:ZNGA), the world's leading provider of social game services, today announced Clay Jam, the fifth mobile game to launch under the Zynga Partners for Mobile Program. Clay Jam is one of the only mobile games available made entirely from clay. Available today from the App Store for iPhone, iPad and iPod touch, and Google Play, Clay Jam is a completely unique game that combines Claymation and crisp stop motion graphics into one truly dynamic monster squashing game.

Brought to life by the Fat Pebble team looking to make a reputation for innovation and creativity, Clay Jam transports players and their ball of clay into Beardy's Bluff, a colorful obstacle course of molded claymation monsters. The more monsters players squash along the way, the bigger and faster the ball rolls until the end of the course comes into sight. As players progress in the game and score points, they access new clay course themes and new monsters to roll over.

Clay Jam is easy to play but difficult to master and every swipe and flick counts. Some unique features and game play highlights include:

  • Swipe to Squash: Clay Jam game play consists of one simple goal: squishing and squashing as many monsters as you can. To do so, players must swipe away at the clay course to direct their ball into the monsters. When a monster gets mashed the game intensifies, and the players' ball of clay grows bigger and rolls faster down the hill.
  • Flick to Win: As the ball approaches the end of the course, the last step is to flick the ball to propel it high and far. The further it goes the more points a player racks up at the end.
  • Unlock and Power Up: Once players gather enough points, they can unlock new levels, themes and monsters like Noodles, Bear Face and Heavy Head!
  • Quest On: Over 130 quests and five hills for players to conquer. Once a hill is complete, players receive trophies.

"We have obsessed over the weird and wobbly clay monsters in the game and think Fat Pebble and Zynga players all over the world will enjoy the many exciting features packed into Clay Jam as much as we do," said Iain Gilfeather at Fat Pebble. "We're thrilled to be launching Clay Jam as a part of the Zynga Partners for Mobile program. Zynga has given us the opportunity to bring our clay rolling and squashing game to more players than we'd ever be able to reach on our own, while also expanding Zynga's mobile portfolio."

Clay Jam by the numbers:

  • 2040 clicks of the camera
  • 44 pounds of clay
  • 400 toothpicks used

Zynga is dedicated to creating and delivering free, social, high-quality mobile games across multiple platforms. Clay Jam is the fifth game to launch under the Zynga Partners for Mobile program, joining the hit titles Rubber Tacos, Super Bunny Breakout, Horn and Twist Pilot. Launched in June 2012, The Zynga Partners for Mobile is designed to help third-party partners of all sizes launch, promote, scale and grow their games and business.

Clay Jam is available today from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore and on Google Play.

For screenshots and logos visit https://zynga.box.com/clayjam.

About Zynga

Zynga Inc. is the world's leading provider of social game services with approximately 311 million monthly active users playing its games, which include Zynga Poker, Words With Friends, Scramble With Friends, Gems With Friends, Draw Something, FarmVille2, ChefVille, CityVille, Bubble Safari and Ruby Blast. Zynga's games are available on a number of global platforms, including Facebook, Zynga.com, Google+, Tencent, Apple iOS, and Google Android. Zynga is headquartered in San Francisco, California.

The Zynga Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11743

About Fat Pebble

Fat Pebble is a small, independent games studio based in Brighton, UK. Run by three industry veterans – Iain Gilfeather, Michael Movel and Chris Roe – they have years of game-making experience behind them for the likes of Lionhead, Black Rock Studios, Blitz Games and Zoe Mode.

Their goal is to conquer the planet by flinging large dollops of fun at everyone in sight (and also make creative and innovative games for any platform that lets them).

Forward-Looking Statements

This release contains forward-looking statements relating to, among other things, our launch of Clay Jam upcoming features for the game and the success of the game; building and expanding the Zynga platform; the continued success of our franchise games and our games, platform and network generally; the launch of games by third party developers on our platform, including through our Zynga Partners for Mobile program; future plans for, and the success of, our Zynga Partners for Mobile program and games launched through this program; and our future operational plans, prospects and opportunities to expand our business. The success of the matters covered by such forward-looking statements involves risks. Actual results could differ materially from those predicted or implied. Factors that could cause or contribute to such differences include, among other things, changes in player interests, our relationship and agreements with Facebook or the Facebook platform, our relationship and/or agreements with iOS and or Android platform providers and/or our relationships and/or agreement with third party developers. More information about the risks Zynga faces is included in the quarterly and annual reports filed with the SEC, copies of which may be obtained at http://investor.zynga.com or the SEC's web site at www.sec.gov. Undue reliance should not be placed on the forward-looking statements in this release. Zynga assumes no obligation to update such statements.

CONTACT: Press Contact: Michelle Kramer press@zynga.com +1 (415) 503-0303

Source:Zynga Inc.